To put it simply, white hat SEO refers to those techniques that help a website perform well without cheating or cutting corners. As opposed to them, we find the so-called black hat SEO, which relies on spamming techniques, keyword stuffing, etc. However, today we are going to focus only on the white hat SEO techniques and see a couple of examples that can help you boost your website.
White Hat SEO Techniques to Help Your Website
1. Focus on Mobile
Everybody knows (Google included) that mobile devices are among the most important targets nowadays. As such, you should make it a priority to focus your website on mobile rendering. Make sure that the content you have on your pages fits correctly on any type of mobile device. Besides the responsive design, you also need to pay attention to intrusive interstitial ads, for instance.
2. Get Local
One of the best white hat SEO techniques is getting local. Currently, Google is on a quest to bring hyper-local results. This means that you should make sure your business profile is accurate and targeting local customers. As such, remember to complete your My Business profile in Google and include only accurate data. It’s an easy thing to do, but very efficient since less than 50% of all businesses claimed their own business listing until now.
3. Focus on the UX
Many people forget how important UX (User Experience) is when it comes to boosting your website. Moreover, Google has always encouraged developers and entrepreneurs to focus on offering a good user experience. Their algorithm is constantly improving, which means that websites with a great UX will always be on top. It’s even more important than writing a good, clean code, so pay attention to that.
4. Keyword Research
It may not be the most pleasant task of them all, but it’s still necessary. Currently, Google is offering the least keyword data than it ever had. As such, it’s important to rely on the biggest SEO tool providers, namely Ahrefs and Moz. Don’t be afraid to use and experiment with the tools they offer since it’s only going to help you boost your website even more.
5. Have a Great Content Marketing Plan
When looking for white hat SEO techniques, keep in mind that content is among the top 2 Google ranking factors. Consequently, it’s crucial to get it right. Great content simply translates to offering useful content, targeting the right audience, and then reaching it. It’s not that hard, but it does require some time and effort.
As you can see, there’s nothing complicated about the white hat SEO techniques we presented above. The principle behind it is simple: just take care of all the essential aspects of your website and do it without cheating. Not only is Google set on eliminating websites using black hat techniques, but it’s not even worth to risk your page and rank for that. Check out the tips above and see which one matches your website. Or, even better, you can try them all, either together or separately, until you reach the results you want.
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