As far as the acronym goes, SEM stands for Search Engine Marketing. And, unfortunately, that’s just about all experts can agree on. They can’t seem to stand firm on what are its components or what its primary focus is. However, we shall try to detangle this in our article and let you know what is SEM.
What Is SEM?
By definition, search engine marketing is a process through which you are trying to promote a website via organic and paid search listings. It’s a crucial driver when it comes to business growth as well as acquiring new customers mostly for e-commerce stores.
The term itself is used in reference to many things, this being one of the reasons why specialists cannot clearly define it. In some cases, SEM refers solely to pay-per-click or PPC paid search marketing. To be a bit more specific, this means Google AdWords.
In other cases, SEM can also mean a larger umbrella that houses a plethora of marketing efforts used to influence your performance as far as search results go. This will include organic results.
The main thing to take away from this is that there is no ‘correct’ or ‘incorrect’ explanation of what is SEM.
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How to Do SEM
Here are some practices you can use in your SEM approach.
- Keyword research
Find out the keywords that are most popular as well as profitable for your site and line of business when it comes to SEO and SEM.
- Use copywriters
Don’t rely on just anyone for the content you post on your website. Hire professional content copywriters that can create your content. They will know how to use keywords and everything about SEO practices.
- Publish only high-quality content
It is a known fact by now that Google is paying a lot more attention to content than ever before. That’s why you need to make sure that everything you post online is valuable and customer-oriented. If you manage to encourage individuals to return to your website, then your link will be all the more popular, and you will rank high in search results. The way to do that is with quality content.
- Try paid advertising
When you do this, don’t stop at one type. Instead, try all the varieties out there and see which one is a better fit for you or which one yielded the better results. Think of banner ads, content promotion, paid submissions for Yahoo, paid placement listings, and more.
- Improve the paid search engine advertisements
This means you have to remove all the campaigns which have proved unsuccessful. However, don’t forget to evaluate them. Find out why they failed, and use that information for future reference. Only keep the ones which proved truly valuable for your business.
As you can well see, learning what is SEM is by no means an easy task. Although a valuable lesson, it’s a difficult path as well as challenging subject to master. However, it has proven highly beneficial for business marketing purposes. Therefore, let us know in the comment section below how you view this topic!