You’ve heard of it, you know it’s risky, but that it may have worked for some people, and that makes it tantalizing. Yet, you don’t really know what it is, how it works, and if it’s worth giving it a try or not. That’s why we have employed the help of two amazing SEO supermen in the know, who will tell us what is Black Hat SEO and why you should steer clear of it.
1. The Invisible Threat of ‘Black Hat’ SEO to Your Company’s Reputation | Parth Misra
This article contains everything you needed to know about Black Hat SEO and why it’s so negative. Parth Misra, a certified inbound marketing specialist and a writer himself, certainly knows the ins and outs of this dangerous practice. He is ready to share them with you in this outstanding piece of material.
Therefore, he begins by explaining what is negative SEO or what we call Black Hat SEO and what is the difference between that and White Hat SEO. He continues by reissuing what Google said, in the sense that it cannot be fooled by these practices. Therefore, you better watch out. And he continues with a lengthy and interesting answer to the question ‘Should you be worried?’
Our favorite part of the article is the pieces of advice he gives. They refer to discovering if you have been attacked by Black Hat SEO practices, what to do if that has been the case, and how to prevent this from happening. All in all, this is a must-read for anyone who needs to stay on top of their SEO game.
Find more of Parth Misra on his LinkedIn account.
You might also like – 5 White Hat SEO Techniques to Boost Your Website
2. Eight Black Hat SEO Techniques That Are Killing Your Rankings | James Reynolds
Another fascinating read is one produced by the very much amazing James Reynolds. He is the Founder and Managing Director of SEO Sherpa. He goes straight to the heart of the problem in his piece. James points out for the weary reader eight techniques belonging to the Black Hat. They are currently destroying you in terms of rankings.
You will find a lot of familiar things on the list he presents to your attention. Some of them you even considered harmless once. They include spam comments, keyword stuffing, which you will shamefully admit to yourself that you did as well while reading this, duplicate content, doorway pages, and more. Like we said, you might have even practiced some of these yourself.
However, you should read this on a positive note, which is how the article is intended. If you want to know what is Black Hat SEO and recognize any practices that you still do, eliminate them entirely because they are completely harming your rankings. Yes, now, thanks to James Reynolds, you know why your website has not been ranking at all. Go to his Twitter page and see what else he can teach you!
As you can well see, it’s not enough to know what is Black Hat SEO. These two astonishing SEO masters have shown us that you also need to learn how to prevent attacks from negative SEO, protect yourself from it and, of course, stop using these practices yourself.