If you own a business, it’s clear that you need a web analytic tool. Once you know that, the hardest part becomes choosing one. There are a plethora of web analytics tools you can use for your business. That’s why today we will show you the top tools you should have a look at before deciding on a single one.
Top Web Analytics Tools to Check Out
1. Google Analytics
We start off with perhaps the most popular tool for this purpose. Google Analytics is a free service that helps you get a detailed stat of who is visiting your website. It’s robust, which is probably why it’s used by more than half of the first 10,000 websites in the world. Being recommended by all experts, Google Analytics presents you the location of your visitors, their activity on the website and their return rate.
2. Yahoo Web Analytics
Of course, Yahoo had to rival Google in this top of web analytics tools. Their offer is pretty much similar, except that it surveys a little deeper. You have improved access control options, as well as a simpler approach for the multi-site analytics. Unlike Google, with Yahoo, you can import data about the cost of goods, for instance. It’s also better for filtering, profiling, and customization.
3. Crazy Egg
As opposed to the first two options, which are free, Crazy Eggs costs between $9 and $99 a month, depending on your choices. It helps you build useful heat maps, as well as tracking every click made by your visitors. You can thus see what parts they find the most interesting and what they like to click on. Moreover, it can help you improve the website design and, basically conversion. The best part is that it’s easy to set up, and you also get a 30-day money back guarantee for any account.
This is yet another one of the best web analytics tools you can choose. It is robust and some say that it rivals Google Analytics. You can see in the main dashboard a great variety of information useful for your website. Its big advantage is the fact that it offers real-time data. Moreover, it’s easy to install and you also have a Twitter Search Tracking Feature. Even so, you may see that the interface is overwhelming at first.
According to the developers of this last suggestion, KISSmetrics is a tool that helps you with customer acquisition and retention. It offers plenty of information on user engagement, as well as their habits. Again, it brings real-time data and it has brought a nice interface.
This top of the best web analytics tools you can use this year can help you clear your mind and decide. Naturally, there are other options on the market as well, but these are some of the most popular choices worldwide. Even so, they may not suit your website, which is why it’s important to pinpoint your needs and to choose a tool that’s best for you.
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