Using Facebook for Business: Step by Step Guide

web page showing facebook for business

Facebook isn’t only a great social media platform for socializing with your friends and acquaintances or meeting new people. It’s also a place where you can grow your business’ online visibility and make more people familiar with your brand. Using Facebook for business has become one of the most popular strategies brands and companies choose when they want to win more customers. Which is why today, we’re going to provide you with a step by step guide on how to use Facebook for business purposes.

Using Facebook for Business: Facebook Marketing Strategy

Step 1: Create and Edit Your Profile

Naturally, the first step to using Facebook for business is creating a profile. The profile has to be easily identifiable by customers. So make sure to customize the URL, logo, tags, and so on. Your Facebook page should be like a business card, which is why you have to pay attention to the information you share about your business. The “About Me” section is extremely important. This is the first thing people are going to see whenever they visit your page. When filling it out, you have to be concise, yet still manage to incorporate who you are, what you do, and why people should rely on you.

Step 2: Add Visuals

Visuals are extremely important when it comes to social media. If you simply create a business page but don’t add any pictures, this will make potential customers distrust your brand. As a consequence, you’ll lose your credibility. Since adding pictures is a step you shouldn’t skip, you should take advantage of this opportunity.

Provide people with some insight into your company’s culture. Click to Tweet
Showcase photos of your employees that illustrate a sense of community. If people realize your company is a happy workplace, they’re more likely to trust you and your products.

Step 3: Alternate Posts

A Facebook page for business wouldn’t be complete without posts. Still, you have to remember that people aren’t interested in seeing only posts related to your business. If you stick just to those, you might give out the impression you’re only using Facebook to push advertisements and pressure people into buying whatever it is you’re selling. Which is why we recommend alternating posts about your business with posts about the industry in general and different interests that you and your company might have.

Step 4: Search for Contacts

One of the main goals of using Facebook for business is finding new professional contacts. There’s more than one way of doing that. You could share your page, invite email contacts, or use Facebook’s “Your Fans Also Like” and “People You May Know” options. Whenever you connect with other business pages, it’s important to like those pages. They’ll receive a notification that you liked their page, and they might like yours back. This is a great way to associate yourself with other brands and get even more followers and subsequent customers.

These are the 4 basic steps you have to go through in order to start using Facebook for business. Don’t hesitate to create your business page right now!

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Author: Amanda Knowles

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