How to Use Kissmetrics for Assessing Your Business - Growth Freaks

How to Use Kissmetrics for Assessing Your Business

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Kissmetrics is a company founded in 2008 by Neil Patel. Since its creation, it has become one of the most popular behavioral analytics and engagement platforms targeted to marketers and business developers. It can help you assess the state of your business and optimize it through revenue reports, cohort reports, insight-driven reports, funnel reports, and so on. As you can see, there are many ways in which you can use Kissmetrics. Today, we’re going to talk about the most important ones.

How to Use Kissmetrics in 4 Effective Ways

1. Customer Referral

Customer referral is one of the most important aspects of business development. Kissmetrics can help you facilitate referrals. That way, an existing customer can invite a new one and contribute to the growth of your business. In order to keep track of your customer referrals, you should track the “Referral Source”. This will let you know when the referral signs up and who the person who sent the invite was. That way, you’ll know which of your clients are most influential and actually capable of completing the referral process.

2. Customer Acquisition

In terms of customer acquisition, you’re going to have to put the JS snippet on all of the marketing website pages, as well as the support website pages. Then, focus on event triggers, since this will allow you to get more than some page-level URL events. You’ll get to control the data better and see things such as the exact button a client clicked on. The great thing about this feature is that you can create an overall event, such as a “Signed Up” one. Even if the website has several “Sign Up” buttons, you can deal with the specifics later, when you analyze the data, after you’ve gathered all the information you needed.

3. Customer Activation

Not all clients make it to the final step and complete the setup. Kissmetrics can help you figure out where the issue is. Then, you can use that knowledge to reach out to the potential clients and offer your help. Moreover, you’ll also be able to change the aspects that are not satisfactory and replace them with more suitable alternatives. The definition of active users differs from business to business. In order to keep track of your customer activation, you’re going to have to define what an active user means to you. When does a customer become active?

4. Customer Retention

Finally, acquiring customers doesn’t mean too much if you’re not able to keep them. Kissmetrics has the necessary features to help you keep track of every customer’s journey with your brand, from how often they visit your website to the features they use. You can create retention reports and focus on the aspects you find most important. Some examples would be the visitor retention rate, the login retention rate, the engagement level, and the time it takes for a customer to become active. You can make these reports on a daily basis, or focus on broader periods such as a week or a month.

We hope this brief guide to Kissmetrics has convinced you of the advantages of using it for your business.

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Author: Amanda Knowles