There is no point in denying that social media has become essential for a business these days. Even though you don’t need any reasons why social media is good, you do need to learn how to use social media for business. Part of this entire process is using special analysis tools. They help you gather data from various platforms to influence the marketing strategy. Today we look at the best social media analysis tools you can find.
Best Social Media Analysis Tools You Should Use
Buffer offers a free plan which enables you to see all the main engagement stats for each post on LinkedIn, Google+, Twitter and Facebook. One thing that people appreciate about this tool is the Top Post/Top Tweet badge you see whenever an update you posted does better than average.
This is one of the most popular Twitter tools. It is one of the social media analysis tools that offers a detailed breakdown of your entire activity, as well as followers. You can even see the followers for other Twitter accounts if you have the username. It presents you with detailed stats about the online time of the followers, the time of your posts, what categories your followers like most etc.
ViralWoot is a tool that specializes in Pinterest. It is much more than a mere analytics tool. It helps you promote pins and gain some new followers. The free plan offers the basic metrics for your account (followers, pins, boards etc.), stats and how to increase them. If you pay for a different plan, you will enjoy some more complex analytics. For example, you can see what’s the best time and day to post and what colors are preferred.
4. Google Analytics
The main purpose of this social media analysis tool is looking at website traffic. You can have a look at referral stats from your social media platforms as well. Go to Acquisition/ Social/ Overview and you will see how many visits you get from each social network. You can even add goals to the GA tracking and notice the social impact on them.
If you choose to go for the free plan on Quintly, you can see the analytics for a maximum of 3 Facebook pages. This enables you to see the engagement metrics (likes, shares, comments), plus the follower growth. You can even compare various pages with the graphs.
Cyfe is a robust analytic tool that brings you a custom dashboard. There you will find stats from various marketing tools. The social media section will let you sync the main networks, as well as use some overview reports.
The list above with the best social media analysis tools is not hierarchical. A tool can be better or worse for each entrepreneur, depending on the needs it has. As you have seen, there are tools that specialize only in a certain social media platform, while others incorporate 3-4. Obviously, there are plenty more tools available online, and it seems that trial and error is the best way to find the perfect one for you.
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