Selling on Amazon vs Ebay – What Is the Best Strategy for You?

online shopping illustration

Amazon and Ebay are huge online retailers that have become almost an integral part of the buying and selling experience without even leaving the house. The variety of products and services they offer is unmatched and the buyers are in the hundred million. So, it seems only natural to opt for one of the two if you want to start selling products online and even grow your online presence if you have a small business you want to expand.

In the article, we’re going to look at the pros and cons of these two services to help you decide what best fits your needs and conclude if it’s better selling on Amazon vs Ebay.

Selling on Amazon vs Ebay – Pros and Cons

amazon logo wide

Selling on Amazon – Pros

  • Amazon is one of the biggest retailers on the planet, with a reported $43,7 billion in sales. So, the platform is very much sought after by buyers and your products could be exposed to a huge market.
  • Solid brand owners can make use of the Enhanced Brand Content and the A+ Content programs to create a better marketing strategy that will help the brand grow. This is a way to build brand trust and the buyers to avoid scams.
  • Extremely fast shipping through the FBA program.

Selling on Amazon – Cons

  • Amazon seems to orient itself more towards professional sellers. A new Terms of Service change prohibits pay-per-review. Therefore, this means that there will be no more free or discount products in exchange for reviews. This type of service will only be available through Amazon Vine, which currently is very expensive.
  • Small retailers on Amazon have to face powerful brands and some of the platform’s own private label brands. It’s a very competitive market from this point of view.
  • Resellers have to pay a fee of $1500 to sell certain restricted brands.

ebay logo wide

Selling on Ebay – Pros

  • Ebay is very much set on providing person-to-person trading services and it’s very permissive with novices who want to sell their products. However, Ebay reported only $22,3 billion in sales.
  • It’s easy for smaller brands to succeed on Ebay and even appeal to niche markets.
  • Ebay has 25 dedicated sites internationally, including Asia and Australia so it is more diverse than the Amazon offerings.
  • Very easy to sign up as a seller and manage your listing.

Selling on Ebay – Cons

  • Ebay makes major changes twice a year and some of them have even been undone, affecting sellers. Stability is not an advantage for Ebay.
  • Bad reviews on products on Ebay move the account down in the results and this makes the business less visible. It is not by the buyer’s choice.
  • The payment system on Ebay is a little more convoluted. Ebay sellers can send invoices and track unpaid items, making the management of the account demanding of more time and effort.
  • Ebay does not have fixed shipping charges so they can cost greater than the item.

Final Words

While both markets have a ubiquitous online presence, they do have major differences that can play an important role in your shopping experience. Either you are a seller or a buyer, there are different expectations from each. Amazon is going into a more professional direction, with stricter rules and fixed services while Ebay remains the best place to find collectibles and niche items. So, on the issue of selling on Amazon vs Ebay, there is no clear winner. It all depends on the type of service you’re looking for and what fits you best.

Image source: depositphotos.com

Author: Amanda Knowles

Comments

comments