Whenever you devise a business plan, there are two types of goals you have to consider, long-term goals and short-term goals. While the short-term goals are mostly there to help you work towards your long-term ones, the latter can make or break a business. Which means you have to pay a lot of attention to what kind of long-term goals you’re going to come up with. Business experts are always the best people to go to for examples of long-term goals for a business. We’ve gathered the opinion of 3 of them in today’s article.
Long-Term Goals for a Business: 3 Examples Provided by Experts
1. Get Trackable Results
Ryan Holiday, who is a marketing director at American Apparel, and also a blogger and an author, believes that whenever you’re considering your long-term goals, you have to think of things that will eventually help you get trackable results, without making it difficult for you to still get the future you envision. The entire process of reaching a long-term business goal, says Holiday, should make things easier for you in the end. Don’t just focus on quick advancement, because you might end up crashing as fast as you developed.
2. Improve Communication
Communication is really important in any business, which is why you should make it a long-term goal. Getting the team to a perfect standard of communication might take a while. Still, the process is definitely worth investing time and energy into. Head of content marketing at Buffer, Courtney Seiter believes that people should strive to communicate even more than they think they should. For instance, at Buffer, they meet every week as a team to discuss their marketing metrics. The fact that they meet so frequently not only helps them advance with their goals really fast. It also ensures that there won’t be any unpredicted changes that they’re not aware of.
3. Preserve a Balance
Whenever you’re thinking of long-term goals, you have to be aware of the fact that since they’re not something you’ll immediately accomplish, you can’t afford to take many risks with them. That being said, avoiding any risks and always playing it safe (oftentimes by underestimating the capacities of your business) is also not a good idea. Shanelle Mullin, marketing director at Onboardly, advises people to calculate exactly how much they think their business can achieve, no matter the issue. Shooting for the stars is no good, and neither is settling for less than you know you can have. Of course, the broadness of the goals you set depends a lot on what kind of business you own and where you want it to go. Still, it’s important to be realistic about what you can achieve. The sooner the better.
We hope these examples of long-term goals for a business provided by today’s experts have managed to provide you with the inspiration you needed to set your own business goals.
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