Link building has often been named the most complicated part of having a great SEO. However, it’s also the most rewarding one since having the right links can significantly boost your website. Doing it the right way requires plenty of creativity, a serious budget and quite a lot of hustle. That’s why today we are going to present you a couple of interesting link building strategies that can help you bring more traffic to your website.
Link Building Strategies You Should Start Using Right Away
1. “Steal” a Strategy
It might seem odd to put this in the first position on our list, but if you can save yourself some effort, why not? It’s called the RLR technique and it helps you get access to your competitor’s backlinks. First, you need to do some research on our competition, then see how they are building their links and then use the same strategies. Here you have a couple of possible strategies they might be using:
- Guest Posts;
- Recurring Backlink Sources.
2. Focus on Your Relevance
As attractive as it may seem to find any site willing to link back to you, don’t fall into this trap. One of the most important link building strategies you should adopt is to focus on relevance. No major website will agree to link to another website from a completely different category. All in all, make sure that the content is authentic and relevant. Google is always considering how useful a certain article is for the user who is looking up an information.
3. Use Profile Links
Another useful tactic is signing up to become members on various websites. In this way, you can add profile links to your own website. However, this doesn’t work with any website. Some of them will allow you to use quality links, but not all of them. For example, Twitter only allows nofollow links. Look up relevant industry communities where you can create profiles since these offer you more chances to boost your ranking position.
4. The Skyscraper and Shotgun Skyscraper Technique
Let’s take first things first and see what’s the thing with the skyscraper technique. If you want to use it, you need to follow these steps:
- Find a page in your niche that is highly linked to;
- Create a better version of it;
- Go to the websites that link to the old and inferior version and convince them to link to you instead.
This can also work if you already have a better piece of content than other competitors. As such, the “shotgun skyscraper” technique relies on repeating the steps mentioned above for other articles as well. You will end up having various pages with a large number of backlinks.
These are just a couple of the most popular link building strategies you can use. Naturally, you can combine various of them to maximize your results. The most important thing to remember is that you need to remain relevant for your industry and not ask links from any random website. Finally, it’s best to try and test several strategies and see which one works best for you industry and website.
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