One thing you may already know if you have a website is that images make it all the more appealing. However, if you just upload the images themselves without adequately optimizing them as far as SEO practices go, then you are wasting a fantastic asset. Not to mention that, if not compressed, they will cause your website to load all the slower, and your bounce rate will be through the roof. Have we convinced you already that there are a lot of things you need to know about image SEO? Take a look.
1. Do Not Use Stock Photos
Yes, we know, everyone uses them so why shouldn’t you? Well, the fact is you’ve just answered your own question. Everyone uses them. They are incredibly generic and unoriginal, which will make your website look like a carbon copy of all the other millions out there. You will never stand out with the same old, tired pictures of an impossibly young and good-looking businessman smiling at the camera and a woman laughing at her salad. Be creative instead!
2. Give Your Images a Purpose
Of course, they are there to serve as visual aids and to break up a massive block of text which would, otherwise, be difficult or monotonous to read. However, this doesn’t mean that you have to randomly throw pictures at your content just for the sake of doing it. They should represent content on their own.
Are you talking about some products? Add a specific picture instead of a generic, stock one, so that your customers know what they are buying. Are you explaining something? Add a map or an infographic. Are you in need of some data? A table will do just fine. That’s how you do image SEO.
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3. Make Use of Captions
Don’t let your photos to float around in space without letting the user know what the content is all about. A caption is a small piece of text that typically appears underneath the image itself, explaining what it is or giving the source and/or the author of the image itself.
The fantastic thing about captions is that, while you can never be sure everyone reads what you wrote in the actual block text, chances are very high they will read the caption. It’s a psychological thing. You see a picture, and then the eye immediately goes to what’s written underneath it. Therefore, you can explain the picture or use it to reinforce a point you were making in the body of your work, thusly making sure it will get through to your readers or customers.
One tip here, though – do not go overboard with captioning where captions are not necessary.
Image SEO practices are highly valuable. If a user doesn’t find your content online via web searches, he or she might come across it while looking for an image. Think about it. They search for a picture and, if you ticked all the SEO boxes, it would lead them to your website. That’s how crucial it is. Let us know in the comment section below what you think about image SEO.