Google AdWords is a giant when it comes to advertising platforms. It’s a gateway for both small and large businesses to advertise their services and products to their potential clients in a matter of hours, at reasonable pricing. However, setting up a campaign is not always a walk in the park. In fact, it can be a bit overwhelming for beginners. With that in mind, we have compiled a list of three tips on how to run a successful Google AdWords Campaign every time.
1. Start with a Good Account Structure
A good structure is crucial if what you want is to make a profit from the money you spent on your ads. The foundation of that good structure is all about relevancy. If you improve the structure, the CPA or Cost per Acquisition can improve by as much as 60 percent. Your ads, keywords, and ad groups that you use in every campaign need to be closely related. If they are, then Google will reward you.
2. Find Perfect Images and Write Fantastic Ad Copy
Your ad copy is, probably, the most important part of the entire campaign. This is the hook which will attract customers and repel the ones which are not interested in your product or service. One way to do it is to have not one but two big ideas. Test them both and see to which one your audience responds the best.
Use the idea that won all through your marketing funnel. This will allow you to expand on its success.
If you have ads that run on the display network, then you also have to take care of the images. They will be just as crucial as the copy you decide to use. Pick images that make you stand out from the millions of others out there on the web. Don’t dismiss stock photos. Sometimes people respond better to those because they are more professional and more familiar. Test both stock photos and your original ones and see which one performs better in your ad campaign.
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3. Set Up Your Campaign According to a Device Type
We could not have compiled a list of tips on how to run a successful Google AdWords campaign without talking about mobile devices. In this day and age, the best part of all your traffic is now coming from mobile devices. Therefore, we advise against assuming that mobile and desktop traffic render the same results.
Structure your campaign and set the bids in a separate fashion. You can also create some different marketing funnels. In this way, you will be in complete control of your ROI, no matter what type of device the campaign was intended for.
There are more pieces of advice on how to run a successful Google AdWords campaign. However, we suggest you start with these and work your way up as you slowly learn the ins and outs of Google AdWords. Let us know in the comment section below what are your favorite tips!