Instagram is one of the best online platforms where you can promote your business, no matter the field you’re in. Almost everyone has an Instagram account nowadays, from regular individuals, to people in the spotlight, huge companies, and small businesses. The great thing about Instagram is that it is all about visuals, and people respond really well to visuals rather than text. So you should definitely take advantage of this platform and gain some extra visibility for your business in the online world. Because we want to help, here are 5 tips on how to promote your business on Instagram.
Tips on How to Promote Your Business on Instagram
1. Create Balanced Content
What we mean by balanced content is that you shouldn’t make the fact that you are marketing your business that obvious. Sure, this is your ultimate goal, and you should definitely post pictures related to your business. However, try to also include funny or interesting pictures. They will make followers relate more to you and feel like they are getting to know you better. Think how many followers you’ll get if you post a picture of a cute dog for instance.
2. Follow People Back
Even if you might not be aware of this, people who follow you on Instagram will really appreciate if you follow them back. We’re not saying to follow everybody that follows you. However, if there are people that you feel can inspire you or teach you new and interesting things from your area of expertise, then you should definitely follow them back. You will seem more approachable and down to earth if you actively engage with your followers.
3. Don’t Post Too Often
One of the mistakes that some companies make is posting too much content on a daily basis. We get it, you have plenty of interesting things to show your followers. But no one wants their feed flooded with content from the same person. If you do have a lot of awesome posts in mind, create a schedule and post them one at a time. You don’t even have to post something every single day. However, if you do want to do that, try to at least stick to one post a day.
4. Engage with People
What we mean by that is browse through your Instagram feed and like other people’s photos. You should also comment if you find them particularly interesting. At the same time, when people comment on your photos, especially if they are asking you something, you should always try to reply. Once you get a lot of followers, it might be difficult to answer every single question or respond to all the comments. But do your best and your efforts will be appreciated.
5. Try to Include Some Videos
Since Instagram is always coming up with new and interesting ways to increase their popularity, it should come as no surprise that you can now share small 15-second videos with your followers. Try to make the most of this feature by capturing some relevant moments. You can share a preview of a certain product or an event that your team attended.
Now that you’ve read these quick and easy tips on how to promote your business on Instagram, the only thing left for you to do is start posting.
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