If you are not already on Instagram, then you should hurry up and create your own account. Especially if you want to represent your brand on as many social media platforms as possible. Instagram might not be as functional as Facebook for communicating with people, but that is not stopping us from loving it. Sharing pictures (more recently stories), using hashtags, even sending messages to our friends and followers, they’re all part of Instagram’s appeal. If you want to be more visible, the trick is to get people to follow you. Today, we are going to talk about how to get active followers on Instagram. Here are a couple of useful tips!
How to Get Active Followers on Instagram – 4 Tips
1. Use Beautiful Visuals
Instagram is all about visuals. You can’t expect people to follow you if you don’t post pictures worth their time and attention. The photos should be as creative and beautiful as possible. They should also relate in some way or another to your company. For instance, you could post pictures of your employees at the office (with their permission of course), or photos of the products you sell. You can even go explore the city and the office surroundings. Or better yet, post some behind the scenes photos (people love those). Finally, don’t forget to use filters and captions that stand out.
2. Use Hashtags
Hashtags are an Instagram must. Why is that, you ask? Well, because a lot of people are browsing daily through some of the most popular hashtags. If they stumble upon your photo, they might like it. Then, they might check out your profile and decide to follow you if they like what they see. Even if we advise you to use popular hashtags, don’t use them if they are not in some way related to the picture you want to post. It doesn’t make any sense to use the hashtag “puppy” if you are posting a picture of food.
3. Check out the Audience
If you want to post content that your audience is going to like, you can always use a tool like Statigram. It helps you take a look at your followers and see what they are interested in. Consequently, you can see how engaging a certain post was and try to go along the same lines in the future. Similarly, if one of your pictures was not so popular, you might want to stay away from that particular theme or those hashtags.
4. Share Your Photos
If you have an Instagram account for your company, then you probably already have accounts on Facebook, Twitter, and so on. A great way to get more Instagram followers is to share the pictures you post on other social media platforms. People who have liked you on Facebook for instance might check out your Instagram profile and follow you as well.
With these wonderful and completely free tips on how to get active followers on Instagram, you can give your business a boost in the virtual world in no time.
Image Source: here.