Did you know that the majority of startups fail within their first five years? That’s a frightening statistic, but your business doesn’t have to become a part of it. You have a valuable product or service, and that’s a great start, but it isn’t enough to start watching your bottom line grow. You also have to know how to generate leads for your business.
The key to selling a product is getting the word out about it, then knowing how to generate leads. Leads are they to turning a profit, and there are 15 smart ways to go about creating them if you want to make your business a success.
How to Generate Leads for your Business
Here's a video explaining the ways on how to generate leads:
1. Direct Engagement Matters
Engaging directly with your customers is essential to your success. You might find a lot of online companies attempting direct engagement through an FAQ page, but this isn’t the same as actual communication.
Incorporate a live chat service into your website, offer forums, and have a help center that allows potential buyers to reach out to your customer service team. Handing and inquiries with real, live people gives your brand a more personable identity. Customers are also more likely to talk about a positive customer service experience online.
2. Use Outbound and Inbound Marketing
While outbound marketing might be more useful, you still need to incorporate an inbound marketing plan. Create personalized emails for anyone who has signed up to receive them and stay active on social media platforms by sharing informative content.
Use sites like Facebook and Twitter to resolve any customer issues as well. The more people can relate to your business on a personal level, the more likely they are to build a relationship with your brand. Having those kinds of personal interactions is a vital key in establishing those relationships for the long-term.
3. Use Twitter, Often
Speaking of Twitter, this is an excellent platform to find leads on. Online software can help you identify when your followers are active as well as other vital information to help you reach your niche audience.
At the same time, you should be connecting with influencers in your industry. If you can communicate with someone who has a lot of followers, then every single one of those followers will see your company.
You should also include images with your tweets whenever possible. A picture is worth 1,000 words, and potential leads respond better to something they can see rather than read. Also, don’t forget to use trending hashtags to ensure your tweets are seen by the masses.
4. Content Is King
There might be no greater tool than well-crafted, informative content. It is essential to offer your audience something valuable to them that is entertaining at the same time. Incorporate videos, imaged, and infographics to help boost the article’s engagement.
Optimizing this content for SEO will allow it to reach the top of multiple search engines, effectively placing it before the eyes of thousands of potential leads. With a simple link or two to your products, you could be making sales in no time.
5. Don’t Forget LinkedIn
As your business becomes more established, you might find that you’ve developed a following on LinkedIn’s social/business media platform. The website allows you to publish content that your audience will see, offering you another venue to attract new leads.
6. Guest Blog
If a blogger allows you to create an article on their site, you have the perfect opportunity to generate leads. Craft content that is informative, relevant to their blog, and has links to appropriate landing pages on your site.
Try to offer up unique information about your industry and incorporate any social media feedback possible. Ideally, you want the blog to be well respected by your audience.
7. Email Marketing Matters
Touching back on direct engagement, email marketing allows you to send you audience updates on specials, sales, and more. Include an enticing subject line that will make readers want to open the email. An excellent suggestion is to address a problem that potential leads might have.
Make the content of the email brief yet engaging. Anything too long will turn their attention elsewhere. Also, include a few social media links to your business’ pages. Adding a few lightweight images is also a great idea. Whatever you do, don’t forget to add a call to action button.
7 ½. Don’t Forget The Signature
All emails from your business should include a signature at the bottom. You can make yours effective by embedding a link to relevant content on your website or social media pages. This offers another place where a lead may be generated on your emails, but also gives relevant information about your business.
8. Create a YouTube Channel
You can talk about your product or service all day, but people love to see it in action more than anything. Show how your product is used, what it can do, or how your service can benefit your audience. More information is always better but try to keep your video under five minutes.
The channel is entirely under your control, allowing you to add a personal touch to your branding that sets you apart from competitors. Be personable, and reply to comments whenever you can. Since comments remain on the site for an extended period of time, this is an excellent place to generate leads from testimonies of already satisfied customers.
9. Offer Something Free
Can you write a short book about the industry you work in or how your product can benefit individuals? If so, offer it for free after visitors sign up with their email. Everyone loves receiving free items, and you’ll enjoy the growing number of people receiving your marketing emails.
10. Pop Quiz
Post a quiz on your website that ether pertains to your product or offers a fun distraction from work for a few minutes. Quizzes attract a lot of attention, and you can use them to gain insight into your niche audience.
You could include questions that encourage users to provide feedback to your blog, ask them what their favorite product in your industry is, or even ask them pop-culture questions to find out what you could incorporate into your next marketing campaign. A quiz is a vital tool, and they’re as fun to take as they are to create.
11. Keep Up With Technology
Is your website responsive? If you don’t know what that means, it’s time for an update. The majority of internet users access websites and email through their smartphones, which means your website needs to appear perfectly on their handheld screen.
A responsive website recognizes what device it is on, then adjusts its size and features accordingly to make it easily readable and navigable. The more compatible your site is, the more leads you will be able to generate.
12. Discover Databases
There are a couple of websites out there that act as databases for potential leads. They compile lists of companies with accurate contact information, allowing you locate guest blogging opportunities as well as gather information about your competitor’s audience.
13. Automation Is Alright
Choosing to automate your email or pop-up marketing strategies is an enormous time saver. Sites like MailChimp allow you to set up a series of campaigns including when they will be released and what content they have. All you have to do after that is read the information they’ve collected on potential customers.
From there, you can learn how to generate leads for your niche audience. Implement that knowledge into a reformed version of your original campaign, and you will find success.
14. Use Quora, but Wisely
Quora is a Q&A social site where users can either ask or answer each other’s questions. Millions of people use this site daily, which means it is a huge pool of leads waiting to happen. The more questions you answer, the more your profile will appear.
The trick is to answer questions where a link to your site will be relevant. Otherwise, your comment comes off as spam. It might be beneficial to simply answer questions honestly until your profile is highlighted, then seek out relevant questions from there.
15. Blog Comments
Commenting on someone else’s blog is another excellent tool when learning how to generate leads. Simply leaving a reply that includes a link to your landing pages isn’t enough, however.
You need to provide helpful and generous answers to the questions that individuals might have. This builds onto your brand’s personality, showing the audience that your business is as much of a person as they are. It’s excellent PR, and it doesn’t cost a dime.
How to Generate Leads for your Business: Landing Leads
If you’ve been wondering how to generate leads that sell your products, then look no further. The above 15 tips are proven methods that are used by successful startups and major companies alike.
You can have the best product since sliced bread, but you won’t sell near enough to stay in business without engaging, growing, and selling to your audience. Remember, it’s a numbers game. The more places a lead resides, the higher the traffic and better chance that someone will follow it back to your site.
Featured Image: CC0 Public Domain via Canva, with text, banner, and logo added.