Shall we start by trying to convince you that keyword research is one of the SEO activities that counts the most when it comes to your marketing success? No. Since you’re here and reading this article, you are already aware of this. Therefore, we’re going to delve right into the subject matter and show you the basic guide on how to do keyword research.
1. Seed Keywords Come First
Think of them as the foundation of every good keyword research. Let’s say, for example, that your business revolves around selling tea and coffee. Therefore, the seed keywords you need to think of would be coffee types, tea selections, coffee and tea accessories, and so on.
2. Try to Niche Down
From a very broad keyword, such as coffee, for example, try to niche down. Stop when you see an interesting opportunity for the goal you have in mind. If you enter this type of word into a specialized tool, it will probably render a few million results. Therefore, you have to niche down. Filter the results until you get ideas such as ‘coffee Christmas presents,’ ‘coffee based smoothies,’ ‘green coffee for losing weight,’ and so on.
Spend as much time as you need until you find the perfect thing.
3. Use Research Tools
It’s a good idea for you to use competitor research. However, it’s not enough. If you want to get ahead and really rank, then you need to find some great keywords that none of your competitors have used before. One of the easiest ways to do it is by using a keyword research tool.
Independently of which one you choose, the way to do it is the same. Enter the seed keyword and then play around with the filters and the reports they generate until you get what you are looking for.
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4. Get Out of the Box
Even though all these SEO practices are amazing, they can turn out to be quite limiting. Never forget that you are doing this for real, actual people, who are your customers. Therefore, if you want to know how to do keyword research that is more personalized and organic, you can look at them. Put yourself in their shoes.
Who are your customers? What do they want? What do they like? Is there something that bothers them? Talk to your customers via Facebook or Instagram and ask all of these questions. As a result, target your future content based on what they tell you rather than on a bot that generates keywords.
Analyze the answers you get on Facebook and Twitter from your customers. If you notice a pattern in language, try to use the same words as well. You will seem friendlier and like one of their own for knowing the slang and modern jargon.
It all starts with entering a few words in a box. But knowing how to do keyword research has actually become quite an art mixed with some science in itself. If you happen to rank for the right keywords is something that can literally make or break your site. So why don’t you tell us in the comment section below how you do keyword research.