You’ve just opened a business and are looking for ways to promote it and make it visible to a larger audience. The problem is, your budget doesn’t allow you to come up with all sorts of expensive strategies. What is there to do in this case? We have the solution: engaging influencers. This is a cheap way to engage the audience, promote your business, and gain visibility. Engaging influencers entails partnering with people who are already known in your business field. In terms of influencers, we recommend micro-influencers. Here’s how you can engage them!
The number of followers an influencer has is less important than the number of people who actually engage with him or her. It is engagement that leads to growth, and growth is what you want to achieve.
Engaging Influencers with Fewer Followers: A How-to Guide
Before getting into the main ways in which you can engage micro-influencers, we should tell you what a micro-influencer is. Micro-influencers are people who have less than one million followers. Does this sound like too much work for nothing? Well, if the followers engage with the influencer and are loyal to him/her, it won’t be.
1. Look at Customer Engagement
The number of followers an influencer has is less important than the number of people who actually engage with him or her. It is engagement that leads to growth, and growth is what you want to achieve. Before getting in touch with an influencer, check the level of engagement among his or her followers. Do people comment on their posts, ask questions, share content, retweet, and so on? If the answer is yes, you’ve got yourself an influencer worth partnering with.
2. Look for a Network
Most often than not, micro-influencers who belong to the same business field tend to already be connected and support each other. If you can find such a network of people, you should definitely strive to become one of them. Why, you ask? Well, because potential customers are going to be much more interested in your brand if they see more than one influencer supports you.
3. Show Influencers You Love Their Work
One of the best ways in which you can connect with micro-influencers is genuinely showing them you enjoy the work they’re doing. Using promotional emails is a thing of the past. Nowadays, people appreciate fellow business owners who admire their work, not people who just want to use them for their own personal gain. They’ll probably agree to work with you if you can come up with clear reasons why you two would be a good fit.
4. Don’t Rely Only on One Influencer
The key to developing your business faster is looking for more than one influencer you can collaborate with. Just remember that the influencers have to belong to the same business field as you. Basically, you’ll be building an army of influencers that can help you get your message across and impact the audience.
We hope today’s guide managed to show you that influencers marketing doesn’t have to refer to people who have a large number of followers, but to people whose followers seem the most engaged. These are the kind of people you need as followers too, in order to develop your business. So, when looking for influencers, always choose micro-influencers.
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