A lot of people respond to social media marketing nowadays. That’s because they’re active on social media much more than they’re active on email. Still, email remains one of the veterans of online marketing. Its importance can’t be denied, and neither can its impressive capacity to still turn leads into customers and help you advertise your business. Since email marketing is still relevant, there are many email marketing tools out there that business owners can use to make marketing easier for them. Let’s talk about 4 of the best ones, shall we?
4 of the Best Email Marketing Tools You Should Be Using
MailChimp is a great tool if you want to create autoresponders and newsletters. It has a great interface that is extremely easy to use, so if you’ve never tried email marketing before, MailChimp is the perfect choice for you. They have a campaign builder that helps you to create email campaigns in no time, they allow you to create an account that is 100 percent free, and they offer a lot of integrations. You can use your account to connect to Instapage, LeadPages, Hubspot, WordPress, Facebook, Unbounce, and many others.
ActiveCampaign is one of the most popular tools when it comes to email marketing. One of the main reasons behind this is the fact that it comes with the largest variety of features out of any other similar tool. It’s also quite affordable compared to some of its competitors, and it’s suitable both for small businesses and larger corporations. An important feature that we must mention is its own CRM system, which helps you manage leads and turn them into customers. Moreover, you can personalize the emails you send, thus appealing to more people based on their preferences.
Aweber doesn’t compare to the other two email marketing tools mentioned in this article in terms of design. Even so, it has plenty of features that make it appealing for a large number of people. One of these features is the fact that it’s affordable. Another one is that it’s really easy to use. As such, people who want to learn more about how to use email marketing and what to avoid when it comes to this technique can use it effectively. That doesn’t mean that people who are more knowledgeable in this field can’t use Aweber. They can, because it also has more advanced features to satisfy their needs.
The last email marketing tool we decided to include in today’s guide is Litmus. This tool is useful for people who want to test and track their emails. You can do this both from traditional webpages and mobile devices. Litmus is capable of generating a test email to a certain address, so that you can later send it to your ESP. Then, it only takes minutes for you to see devices, browsers, and ISPs.
Don’t hesitate to use the email marketing tools we’ve provided you with today whenever you need some assistance in sending convincing and to-the-point emails to your customers.
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