Email marketing is a sought-after tool for young entrepreneurs for a single reason. It allows you to reach your targeted audience with advertisements about your business at a very low cost or, sometimes, free of charge. All the while, the revenue you can produce out of a single campaign is massive, given the minimum investment. Therefore, we have sought the advice of X experts and received some email marketing tips on how to do it best. Here they are.
1. Include a Catchy Header | Kim Lachance Shandrow
Here’s an amazing first tip from Kim Lachance Shandrow. She says that you should always include a catchy header in your emails, as it’s your one chance to make a good impression on your target audience. Kim also advises that the header of the email should be in a text format. In this way, you will never have to worry about image visibility.
Find more of Kim Lachance Shandrow on her Twitter page.
2. Why Do You Want to Leave? | Jimmy Daly
Here’s a great piece of advice from content writer and editor Jimmy Daly. He makes a strong case for never allowing anyone to leave without asking them this crucial question – why? Asking for feedback may prove essential for both your business and your marketing endeavors. People who answer this question can tell you what you’re doing wrong with your marketing campaign. In other words, you’re getting free email marketing tips right from your users.
3. Use Social Media | EJ McGowan
A very simple thing you can do is to include social media buttons in your email marketing campaigns. In this way, your customers and users will be able to jump directly to your website, Facebook page, Twitter, Instagram, and so on without having to leave the email and search for you on said media. It’s a lot easier and less time-consuming.
EJ McGowan points to another way in which you can mix email marketing and the beauty of social media. You can highlight a suggested tweet if you have an email campaign. In this way, all your subscribers can then share what your brand posted on their personal Twitter accounts. Speaking of Twitter, you can find more of EJ McGowan of his Twitter account.
Recommended read – The Main Pros and Cons of Automatic Email Marketing
4. Email Frequency Is Crucial
So says Guy Sheetrit, the CEO at Over the Top SEO. The success of your email marketing campaign depends on whether you’re sending the appropriate number of emails or nor. Too many or too few are both killers in this field.
If you send too many of them, that’s a proven way to get your customers to unsubscribe. This is a case where less is more. On the other hand, if you send too few, they are likely to forget you exist.
There are many good pieces of advice out there concerning marketing and email marketing tips. Start with the ones our experts provided and work your way from there. Soon enough, you will have a successful campaign on your hands. Let us know in the comment section below some other tips you like to employ!