Direct mail marketing campaigns involve sending brochures, sales letters, and order forms directly to existing and potential customers, informing them of different promotions and offers. Even if most companies have switched from direct mail marketing to online marketing, there are still some benefits of the former that keep it relevant. In today’s article, we’ll talk about 5 ways in which a direct mail marketing campaign can benefit your business.
5 Benefits of a Direct Mail Marketing Campaign
1. Its Success Is Measurable
According to the postal service, you can measure the success of a direct mail marketing campaign like none other, especially if you own a small company. How can you do that, you ask? Well, all you have to do is key the coupon that you used for it. If you include a coupon with an expiration date, you can easily keep track of the responses you get, thus calculating how profitable the campaign was.
2. It Doesn’t Cost Much
A direct mail marketing campaign can help you save money. Designing the brochures and order forms that you’ll be mailing to people won’t cost a lot of money, even if you make them eye-catching. Moreover, printing them is affordable as well, especially if you find a trusted print vendor and make a large order. If you’re unsure of whether you want to start an entire direct mail marketing campaign, you can send just a couple of advertisements first. If they work, you can increase the number later on.
3. It’s Individualized
Customers enjoy the feeling that they’re more than a number to you, and that you address them individually. Direct mail marketing can help you do just that. You can create the messages in your sales letters so as to be addressed to a particular person. This will give out the feeling that you’re speaking directly to the customer. Ultimately, this will enhance the customer’s experience, which could motivate him or her to buy whatever it is you’re selling.
4. It Doesn’t Take Long to Complete
If you’re looking for a marketing campaign that doesn’t require you to invest a lot of time and effort into making it happen, a direct mail campaign is perfect for you. It only takes a small amount of time to come up with the design for the brochures. Then, everything becomes a piece of cake. Printing them is easy, and so is sending them to customers via mail. At this point, everything is simply a waiting game.
5. It’s Familiar
There are people who are still skeptical of online marketing campaigns. Not to mention those people who still prefer to use traditional mail. For them, direct mail marketing campaigns are familiar, which means they’re more likely to pay attention to them. They’re used to getting letters and brochures in the mail, so they’re naturally more receptive to them than to emails. If you want to appeal to customers whose main source of promotions and offers is the postal service, try direct mail marketing.
We hope these 5 ways in which a direct mail marketing campaign can help your business thrive have convinced you to try this marketing strategy as soon as possible.
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