If you are a business owner, especially a small one or that of a startup, then it’s a great idea to be completely realistic when it comes to your advertising campaigns. You will need low-cost solutions that are also very effective. With that in mind, we have gathered a handful of digital advertising tips from renowned specialists to help you out.
1. Consider Native Advertising | Ted Dhanik
Here’s one for you. 2018 is the first year when we will be advertising directly to millennials. The second thing you should know is that they tend to dislike and move away from traditional and ‘salesy’ content when it comes to ads. That is to say, they don’t really like the brutal, harsh banners, posters or advertisements that talk about, say, a summer sale.
What you can do, instead is native advertising. It usually comes in the shape of blog posts, videos or infographics. They entertain customers, but without referring to the products per se. For example, instead of talking about said summer sale, you might detail summer fashion trends and include your brand among them. Native advertisements come with the tag ‘sponsored content.’
Ted Dhanik is the co-founder of integrated-media advertising company engage:BDR.
2. Pay Attention to Geo-Targeting Marketing | Toby Nwazor
Let’s say you have a coffee shop. If you have a special offer, it is possible for you to display an ad to a local event within a five-mile radius. This type of geo-targeting marketing will cost you less to run than traditional marketing techniques. At the same time, it will prove to have higher conversion rates. In this way, your advertising budget will be a lot more effective.
In 2016 ads based on mobile location spent around $12.4 billion. That amount will increase to $32.4 when we reach 2021.
You can find more of Toby Nwazor’s fantastic advice on his Twitter page.
You might also like – 5 Digital Marketing Trends to Watch Out for in 2019
3. Augmented Reality Is Here | Deep Patel
This is one of the main trends that you should be keeping an eye out for in 2019, according to Deep Patel and his digital advertising tips. The reason is that yes, the future is here, and the future is happening now. Not only that, but it has also seemingly seeped into every stratum of our daily life including our working and business lives.
As far as marketing goes, Apple, for example, had something very serious to say when they released iPhone X and the iPhone Eight. They are putting their money on augmented reality in the near future. When these devices become mainstream, brands and companies all over will be eager to start experimenting what augmented reality can really do for their business. That means AR branded and sponsored content.
It’s safe to say that some of the digital advertising tips and trends presented will come true while others won’t. The simple reason is that customer’s expectations will change. Therefore, so will the marketing trends. What do you think will happen in the near future? Let us know in the comment section below.