Today’s job market is extremely competitive. Which means that if you want to land the job of your dreams, you have to make sure you stand out in any way possible. There are many skillful candidates out there, but they run the risk of not getting a great job because they don’t know how to present themselves to the employer. Luckily, there are plenty of ways in which you can build your career persona in a way that is attractive to future employers. One of them is to create a personal website which speaks millions about what kind of professional you are. Why do you need such a website, you ask? This is precisely what we’re going to be talking about today. Let’s begin!
Why Do You Need a Personal Website for Your Career Persona?
First of all, because you will build a really compelling online presence. Think about it, if you create your own personal website, you will be in control of what people find when they Google you. So you will basically turn yourself into a brand.
Plus, you will go one step further than having a LinkedIn profile. Since this is your personal website, you have an unlimited amount of space. You can express yourself and talk about who you are and what your abilities entail. However, the words you use are not the only thing that will give possible employers a glimpse into who you really are. You will have to also focus on the design of the website and on the information you choose to share. Everything about a personal website should persuade the employer that you are the right person for the job.
If you create a personal website, you will get a lot more visibility. Nowadays, a lot of companies are researching possible candidates online. So having a website with your name out there gives you a head start on the job battle front. It also shows people that you are technology-savvy. Let’s face it, this is an extremely important aspect of almost any job.
A resume or a LinkedIn profile, although great when it comes to helping you get hired, only speak about your qualifications. A personal website could actually show people what you couldn’t normally put on paper. You can add photos, videos, PDFs, and customize it as you’d like. It is dynamic and interactive, and it provides a new type of experience that won’t go unnoticed.
Plus, there’s always the personal touch. People who visit your website will have the opportunity to get to know you in a more personal way. They could never do that just by reading your resume. Your personality can go a long way in making professionals interested in the same field recognize your skill and dedication.
Overall, creating your own personal website can make the difference between you getting a job and the employer going for someone who had a more visible presence online. So if you want to stand out on the job market, it is time to get busy and work on your personal website as soon as possible.
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