Being an expert in marketing and PR is possibly one of the most important skills in today’s business sector. If you want to be at the top of the list in your respective field, then you can’t afford not to keep an eye on the competition. This shows you where you stand and motivates you to come up with new and creative ideas on how to be better than your competitors. Since you don’t normally have a lot of time on your hands to dedicate to this task, there are competitive intelligence tools that can help you find out more about the competition. For instance, here are 5 of the best ones you can try.
Top Competitive Intelligence Tools You Should Use
1. Open SEO Chrome Toolbar
If your company focuses on SEO, then this is definitely the right choice for you. This competitive intelligence tool comes as a browser extension. It puts together multiple data points, such as an overview of Alexa Rank and Compete Rank. You can also take a look at the number of backlinks of a certain website, or the number of indexed pages. Choose any web page you’d like and this useful tool will show you everything from keywords, to meta description and tags.
Quantcast is one of the veterans of competitive intelligence tools. It is currently one of the largest data processers around the world. If you are looking for one of the most accurate tools that can provide you with information such as demographics, traffic volume, reach, page views, and so on, this one is definitely worth your time. What is even more interesting about Quantcast is that it gives you a detailed outlook of the audience, keeping in mind age, gender, ethnicity, and many other filters.
A recent study showed that SimilarWeb is the most accurate competitive intelligence tool around. Which can only be great news if you want to try it out. It can estimate geography, traffic, and general data about any website you want to research. This allows you to compare competitor websites with your own, and see how you can become better.
As we’ve already mentioned above, another great option of competitive intelligence tools is Alexa. This one estimates traffic volumes of websites you are interested in. Furthermore, it uses different metrics that compare your business with your competitors’ businesses. Such metrics include the Alexa Rank, Top Search Engine Keywords, Audience Geography, Daily Pageviews, Bounce Rate, and others.
5. Rival IQ
This competitive intelligence tool not only provides you with SEO related data from your competitors, but is also shows you how fast they’re gaining followers on social media platforms, how successful their posts are, and so on. So if you are looking for a tool that incorporates both the SEO and the social media part of a business, you should give Rival IQ a shot.
With these competitive intelligence tools, you can be sure that you will always be one step ahead of the competition. So if you want your business to succeed in the increasingly competitive corporate world, consider using some of them.
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