Do you own an online business? Are you looking for ways to boost your online sales and get more brand recognition? Then you’re in the right place. We understand the challenges of selling online, and how sometimes it can feel as if sales are extremely slow. Which is why we’ve gathered 3 of the best ways to increase online sales and make sure each and every customer is satisfied with your business and the products you sell.
3 Techniques for Boosting Online Sales
1. Consider Hover Ads
We’re all familiar with pop-up ads. Love them or hate them, as long as you browse the internet, you’re probably going to stumble upon some of them. They pop up (hence the name) whenever you visit certain websites, and they might display great online deals for you. However, since most people tend to get annoyed by them, and most browsers have some sort of pop-up blocking tool that stops these ads, most of the time, you might not be able to reach that many customers by using them.
We have an alternative. It’s called hover ads. These ads behave just like pop-up ads, except since they’re not technically that, web browsers don’t block them. You can use them to provide potential customers with important information or special offers, since they’re more likely to see them and reach out.
2. Switch the Focus from Yourself to Your Customers
Customers like businesses that put them first. That’s what builds their trust and encourages them to buy what the business is selling. Which is why you have to pay attention to the way you phrase your sales copy. If you use phrases such as “I created this” or “We designed this”, you put the focus on yourself. Try to replace such phrases with others that include the words “you” and “your”. After all, you’re there to cater to the needs of your audience. You have to explain how your products are going to help them, and why they’re great for their use, not how you came up with them and so on.
3. Add Images
Be honest, what are the chances of you buying a product if there are no pictures of it on the retailer’s website? First of all, you won’t know how the product looks and if it’s anything like its description. Second of all, not having any pictures of it might also decrease your trust in the retailer. That’s why whenever you want to make your products tangible, you have to add pictures of them. You can place images in several places. For instance, you can add them at the very beginning of the website, or you can save them for the bottom, where you’re also going to place the call to action button. Don’t be afraid to experiment with several placements and analyze what the customer response to them is. This will help you choose the most profitable one for boosting your online sales.
We hope you’ll test out these 3 ways of increasing online sales and let us know what you think of them.
Image Source: here.