Best Marketing Books Every Entrepreneur and Marketer Should Read
Effective marketing is a balancing act between tried-and-true, traditional techniques and rapidly evolving new approaches. As an entrepreneur, you probably already know that you need to convince people that you’re noteworthy and then stay on their relevancy radar.
That seems straightforward, but it’s no easy task. The rules of marketing seem to change by the second. Not only that, marketing can take a tremendous amount of time, time you really don’t have. Thankfully, there are many others in your boat, and there are resources available to help.
Marketing books can offer useful insight—if you find the right ones. To help you, we’ve compiled a list of the eight best marketing books currently available.
How We Chose Our Ratings
In a vast sea of marketing books, we sought those that take you beyond merely treading water to sailing smoothly and swiftly over the water. We perused dozens of marketing books and selected the top eight based on specific criteria.
We scrutinized content. As a professional marketer or entrepreneur, you need practical tools and techniques that you can apply immediately. To be included on this list, a marketing book had to be practical rather than theoretical.
For inclusion on our list for you, books had to be time-saving rather than draining. Your to-do list is likely quite daunting already; therefore, trying to read a marketing tome isn't going to be helpful.
Just as readability is an important component of SEO on a website, so, too is it in print. Even if a book is the right length (enough to be content-rich without droning on), if it’s poorly organized or lacks sufficient headings and other visuals to break up the text, it can take too long to read and comprehend.
We considered what other readers are saying about the given book. People who have read and applied the tools can offer valuable insights. If a book has a disproportionate amount of 3-star ratings and below, it didn’t make our list. All books on our list have a higher number of four- and five-star reviews.
There's more to book reviews than star ratings, of course. We considered factors such as the number of reviews a book has received, the quality of those reviews, the provided reasons for the given rating, and whether the book was a verified purchase.
That said, ratings aren't the crux of a book's worth. You are unique, unlike any other entrepreneur or marketer, and your marketing needs are also unique. What one individual sees as irrelevant to her needs, another might find extremely beneficial. Ratings can be an indication of the book's quality, but always think of them in the context of your unique situation.
As we analyzed marketing books for content, length, readability, and reviews, these books stood out as excellent resources to help you succeed in your marketing goals.
Top 8 Best Marketing Books for Entrepreneurs and Marketers
Let’s jump right into the list!
1.The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib
Written by a successful entrepreneur several times over across different business types, The 1-Page Marketing Plan is your comprehensive guide to marketing anything you want to promote and sell. The writing is clear, straightforward, and simple so you can learn, apply, and move forward with ease.
The author has divided marketing into three phases to be both comprehensive and parsimonious at once. Each phase has three components or considerations that in total comprise the marketing plan. Bulleted summaries highlight main points. The one-page plan simplifies your marketing process.
We love the interactive feature of the book. At various points in the book, you’ll be directed to visit a dedicated website with exclusive resources that accompany the text. This companion material adds depth to the content.
2.The Impact Equation: Are You Making Things Happen or Just Making Noise? By Chris Brogan and Julien Smith
This book is an approach to marketing that is both broad and specific at once.
It’s broad in that the concepts within apply to all types and sizes of entrepreneurs, marketers, and brands. No matter what your marketing agenda, this book supplies fundamental concepts. It’s specific in that it addresses a single key marketing concept: are your efforts working?
Marketing takes time and effort. Ideally, the result is that you reach the people you want to contact with the message you want them to hear. Sometimes, though, your marketing boat misses the dock. To avoid crashing into the shore, stranded, you need a strategy. The Impact Equation helps you formulate that strategy.
You’ll learn a simple, easy-to-remember formula that you then learn how to develop and implement. With this book, your marketing endeavors are sure to have the impact you want them to have.
3.500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! By Andrew McCarthy
- Macarthy, Andrew (Author)
- English (Publication Language)
- 216 Pages - 02/07/2013 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
Some books examine the “why” of marketing. McCarthy’s book tackles the “how” of marketing in the digital arena.
McCarthy’s book helps individuals and their businesses exclusively with social media marketing. Almost no company or brand can truly thrive in today's technology-focused world without some type of social media marketing plan. 500 Social Media Marketing Tips gives readers tools to succeed on social media platforms.
This book packs punch. Some books that boast X number of tips for doing something can fall sort, offering simplistic advice and strategies. Not this book. McCarthy provides entrepreneurs and marketers with hundreds of tools that have been proven to generate social media interaction, engagement, and growth.
While the book is available in both paperback and e-book, the e-book offers the most value. Social media as a marketing platform changes continuously. Just when you've mastered your marketing plan, the platform switches the rules, often drastically. Or, people’s online interests and behaviors change.
To help you keep up with changes and trends, the author updates his information frequently and makes it available to download, free of charge. You can learn the strategies while knowing that you’re knowledge and tools won’t become dated.
4.Contagious by Jonah Berger
While having an arsenal of tools and strategies to employ when marketing is crucial for growth and success, in order for the growth and success to be permanent, it's necessary to understand the mechanisms at work underneath those tools and strategies. To operate any system well, you need to know what it is that makes the system go.
Contagious teaches people the inner workings of marketing. The author discusses six principles that make things become contagious (or go viral). The book is psychology-meets-business, and the result is sound knowledge of how to make it all work in your favor.
The information you’ll learn is usable. Real-life examples reinforce the concepts. Further, the data is practical. You can apply it, use it, and enjoy the growth of your business or brand. Contagious can make your idea contagious so that numerous people “catch” it.
5.The 7 Critical Principles of Effective Digital Marketing by Kasim Aslam
If you are in any way responsible for online marketing, this book is for you. Aslam has written this book intentionally for entrepreneurs and marketers. The book is designed to help you fully grasp the concepts necessary for successful marketing and business growth.
The book provides reliable, in-depth information about fundamental marketing principles. Use the book for long-term strategic planning and effectiveness rather than short-term campaigns. As such, the book contains no smoke-and-mirrors effects or snake oil techniques.
What this book lacks in techniques it makes up for in content. The author takes you straight to the heart of digital marketing, so you can then apply the principles in your own marketing approach.
6.Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too By Gary Vaynerchuk
With this book, Vaynerchuk seeks to help you crush it, and “it” refers to your marketing endeavors, your business, and your life. The book targets entrepreneurs who have left the traditional business setting to forge their own path.
Reaching people and growing your business can be a challenge, but this resource reduces that challenge while increasing your success. It's both inspirational and practical. It’s also comprehensive. You’ll learn about multiple platforms, including less well-known ones such as Voice-First and Musical.ly.
Why should you care about these obscure platforms? This book will tell you as well as help you go about using them correctly.
7.Marketing: An Introduction, Thirteenth Edition: Global Edition By Gary Armstrong and Philip Kotler
This book is a textbook. Despite that, it isn’t heavy-handed or dull. It is engaging, easy to read, and packed with vital marketing information, from basic to complex, for marketing professionals and entrepreneurs at all levels of expertise.
The book introduces and explains the basics of marketing then delves into marketing more deeply by adding advanced concepts and strategies. Textbooks are designed to instruct, and this one does a great job of it.
This is the global version of the 13th edition of the book. Because it's in its 13th publication, you can trust that the information within it is established and used by many. The authors continue to update it, so you know that all information is current.
One of the best features of this textbook is that real-world examples highlight the practical, straightforward strategies. See the marketing strategies of companies like Nike, Sony, FedEx, Target, Tom’s of Maine, and many more.
Another feature we like is the colorful graphics. Images, charts, graphs, sidebars, and headers add interesting information, highlight the written content, and add depth to the topics discussed.
8.Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising By Ryan Holiday
- Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
- Holiday, Ryan (Author)
- English (Publication Language)
Growth Hacker Marketing is exactly what it says it is: a primer. As such, it is brief and focused. The book provides basic marketing information, including expanding on the concept of growth hacking, why it’s essential, and how to accomplish it.
This little volume packs a serious punch. Not only is it invaluable to beginning marketers and start-up entrepreneurs, but it's also an asset to seasoned promoters and buzz-builders, too. The information and tips serve as powerful new lessons as well as refreshers.
Create or revise your growth mindset and activity as you read Growth Hacker Marketing. It’s a little book that serves as a big help.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
The Impact Equation: Are You Making Things Happen or Just Making Noise?
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
The 7 Critical Principles of Effective Digital Marketing
Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too
Marketing: An Introduction, Thirteenth Edition: Global Edition
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
When selecting marketing books, above all consider your situation and purpose. A brick-and-mortar enterprise will have different marketing needs than an online retailer, and both of these will have marketing approaches that differ from a web-based organization whose product is information.
Consider, too, your experience and background. If you are entirely new to the world of marketing, you might consider a textbook or other book that provides basic information. If you are taking your marketing knowledge to a new level, seek a book that presents more advanced concepts.
The more you know about yourself and your marketing goals, the better you'll be able to choose the marketing book or books that are the right fit. Keep in mind that you may have to buy multiple marketing books because the topic is so broad that no single book, not even a textbook, can cover everything.
Find the right book for your situation, dive in, and use your marketing genius to elevate your business.
Author: Jon Stahl
Last update on 2021-08-03 at 03:53 / Affiliate links / Images from Amazon Product Advertising API