What Is Remarketing and Why You Should Use It - Growth Freaks

What Is Remarketing and Why You Should Use It

man holding a smartphone with a remarketing related wallpaper

If you have a website for your business and are looking for new ways to make sure you turn more leads into customers, then you should consider remarketing. What is remarketing, you ask? Remarketing is a feature of Google AdWords that is becoming increasingly used by businesspeople. Its main goal is to target people who have already visited your website by presenting them with relevant ads. This features comes with a lot of benefits for businesses, and we’re going to be discussing the main ones today. Let’s see how remarketing works and why you should consider using it!

What Is Remarketing?

Remarketing AdWords is a tool that provides people who have visited your website but haven’t purchased anything yet with targeted ads while they’re surfing the web. You can choose whether you want the ads to be made of text or to contain an image. Then, Google AdWords takes care of the rest. It places your ad on websites that allow Google advertising and that the people you targeted visit.

The way remarketing works is not at all difficult to understand. This feature places cookies on the machine of the people who visit your website and meet your criteria. Then, it adds their cookie ID to a list that you can personalize as you wish. For instance, the criteria can be based on a specific page that people have viewed on your website.

Why You Should Use Remarketing

1. Improve Sales

One of the main reasons why people use remarketing is to improve sales. This tool can help you keep your website as visible as possible for people who already showed an interest in it. These people are already in the conversion process. This means that they have the ability to turn from leads into paying customers. It’s up to you to make sure this happens successfully.

2. Improve Visibility

Even if you don’t manage to persuade someone to become a customer of your brand, if you use the remarketing feature, your business will still get visibility online. It’s just a way of reminding people of your brand without seeming too pushy. What’s more interesting is that you can choose to display a certain message that originally appeared on your website as a reminder.

3. Target Your Audience

One of the greatest things about remarketing is the fact that it allows you to focus your efforts on only one group. It’s you who decides the common characteristic of the people in this group and the content of the ad. If you only target people who do certain things while on your website, you’ll be able to appeal to them with the help of a specific ad that connects to that particular action.

4. Reduce Loss

Many brands struggle with the issue of having people visit their website but end up leaving without having purchased anything. Since the remarketing feature aims to increase visibility and remind people of your brand and why they were interested in it in the first place, it can also help you reduce loss and turn more leads into paying customers.

Consider using remarketing if you want to focus your efforts on attracting people who are likely to become customers of your brand. For more information on how to get started with this service, we advise you to watch the video below.

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Author: Amanda Knowles

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