Whenever you have a business or some products that you want to advertise, there are many types of advertising you can choose from. One of these types is native advertising. What is native advertising, you ask? Well, native advertising is a type of advertising that requires the ad to look like the rest of the content on the platform on which it appears. In today’s article, we’re going to tell you a bit more about what native advertising is. Moreover, we’ll mention some of its benefits to your business.
What Is Native Advertising?
As we’ve already mentioned, native advertising implies advertising your products on platforms, with the condition that they look like the rest of the articles or videos posted on that platform. The reason we mentioned articles and videos is because these are the two most common forms of native advertising. The advertising is done mostly online and it is produced by an advertiser who wants to promote a product, but also match the style and the form of the work of the platform’s editorial staff.
The reason why this type of advertising is called native advertising is because it aims to be coherent with the rest of the content on the platform. Moreover, it’s an update of the concept of product placement. Instead of simply placing a product in the content, you merge the content and the product.
How Does Native Advertising Benefit a Business?
1. It Builds Relevance
If you want to build a relationship with your customers that’s going to make them trust you and see you as an authority in your field, you should associate your advertising with platforms that you know your audience is going to love. Creating such content and merging it with the ad you’re trying to present to the public is not only going to appeal to older clients. It will also help you get new ones. That’s because native ads are perfect for sharing, due to the fact that they don’t only focus on the ad itself, but also on putting out interesting content.
2. It Attracts Attention
Native advertising has the ability to convert more people from leads into customers. Not only that, but it’s also generally viewed by more people, and it promotes user engagement. That’s because it’s more than just an ad. Ultimately, the whole purpose of an advertisement, be it native or not, is to capture attention. If it’s not able to do that, you shouldn’t expect it to increase your sales or income.
3. It Empowers Customers
More often than not, customers aren’t looking for specific products. What they’re looking for are solutions to the problems they’re facing. This means that they don’t just appreciate the product in itself, but also content that can provide assistance. They want to see brands whose focus isn’t just to make money, but also to offer empowering information to customers. Of course, you’re allowed to care about whether or not your product is going to sell. Still, you can do it in a subtle way.
We hope today’s guide has managed to answer the question of what is native advertising, as well as inspire you to use it for your business.
Image Source: Pixabay.