Regardless of what kind of products or services your business specializes in, you can always rely on promotional items in order to make your brand more visible and attract new customers. Promotional items can be anything that draws attention to your business, from mugs, to tote bags, calendars, pens, and so on. It’s true, you’re going to spend a certain amount of money making them, but it’s all with the purpose of investing in your company’s future. Even if you might not notice the immediate effects of giving away promotional items, there’s no denying that they bring you certain benefits in the long run. Here are 4 interesting ways of using them!
4 Ways of Using Promotional Items for Your Business
1. Give Them as Gifts to Loyal Customers
One of the best ways of using promotional items is to give them as gifts to some of your most loyal customers. Not only will you show them how much you appreciate their loyalty, but you’ll also make sure that the object constantly reminds them of your company. It’s no secret that everyone loves getting merchandise for free. Especially if it’s something they normally use, such as a pen or a mug. Moreover, think about the fact that other people might see the products and become curious about your brand.
2. Give Them to Your Employees
Especially when it comes to employees who interact with customers on a daily basis, providing them with promotional items that they can wear or use is a great way to advertise your company. Let’s say that your team is attending an event together. If some of them are wearing something related to the company, they can always answer questions that potential customers might have. Just make sure they are knowledgeable about the services and products that your company focuses on.
3. Award Them on Social Media
Since online visibility is very important to a company, we advise you to create social media accounts for your business. That is, if you haven’t done that already. Then, use those accounts to organize small contests or giveaways and offer promotional items as incentives. People who normally follow your page will be delighted to participate for a chance to win some free merchandise. Moreover, they will definitely remember your brand from that moment on.
If you’re interested in finding out how to set up a contest on Facebook in no more than 5 minutes, take a look at the video below.
4. Use Them at Events That You Sponsor
Finally, if your company usually sponsors all sorts of interesting events, you should try to make the most of it. For instance, you can give away some promotional items to the people who participate in these events. Depending on how much money you’re willing to invest in this tactic, you can give them to everyone or as prizes for people who accomplish certain tasks.
We hope you’ve found these 4 ways of using promotional items for business growth highly informative. If you did, don’t hesitate to use them as soon as possible.
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