Creating a really attractive and inspiring way to communicate online with possible customers or people who are interested in your business is really important nowadays. Almost everything happens online. So it should come as no surprise that people appreciate you more if they see that you put a lot of effort into building an awesome online persona. For companies, having a blog is a great way to draw attention to themselves. And there are a lot of companies out there that have gone the extra mile when creating their blog. Here are 5 company blogs that have captured out attention at the first click.
Awesome Company Blogs
1. My Starbucks Idea
If you’ve always dreamed of creating your own Starbucks drink, My Starbucks Idea might take you one step closer. All you have to do is register and suggest your idea. Then, other people will vote it, and the ideas that get the most votes will be turned into actual Starbucks beverages.
What we appreciated: creativity, communication, interaction with the public.
Intercom’s blog has inevitably drawn our attention with its original and creative content. Ant it’s not all about the content. Sure, you could just state the facts as some company blogs do. But it’s important to make it enjoyable for the readers as well. And Intercom definitely does that. They focus a lot on the design of their blog posts and on how to make them easy to read and understand.
What we appreciated: design, creativity, inspiration.
3. Ge Report
The General Electric blog is perfect for people who are interested in technology, science, machinery, and so on. But apart from providing interesting and useful content, the company has managed to also engage the audience through nice visuals, humor, and social sharing buttons. It might be a challenge to write about science and technology in a captivating way. But Ge Report gets the job done.
What we appreciated: visuals, public engagement, originality.
4. Beutler Ink
Since Beutler Ink is a data visualization and design firm, it should be obvious right from the start that they create really interesting and original visual content. But they have managed to put a twist on that, and make infographics about trending events and topics, which is a really great way to attract people to your blog.
What we appreciated: originality, keeping up with recent events, creativity, visuals.
Flickr’s blog is a great example of company blogs that know how to connect with their audience. Since their main goal is to curate and feature pictures and videos taken by people who follow their blog, this will definitely make people feel included. As a result, they will engage more with the blog and be eager to contribute. So, Flickr’s strategy is a great way to build a community surrounding their blog.
What we appreciated: public contributions, community spirit, visuals.
We hope these 5 company blogs have inspired you as much as they did us. Overall, they are great examples of the importance of understanding how company blogs go a long way in establishing a connection with the readers and building an interesting online persona.
Image Source: here.