Have you ever wanted to buy something from a website only to be put off by its design? The products that you can find on a specific website are sometimes not enough to convince you to buy them. The way the seller presents them is also extremely important, which is why all website owners should consider the design of their ecommerce website before starting to sell their products. Today, we’re going to talk about 5 tips on ecommerce website design that are bound to attract customers to your website.
Ecommerce Website Design: 5 Useful Tips
1. Use Filters
Filters are perhaps one of the most important aspects of an ecommerce website. Depending on what you sell, there can be many size or color options available for a single product. Customers will appreciate the implementation of filters that can help them quickly sort through your products and choose the ones that they need.
2. Make the Search Bar Visible
Another important part of any ecommerce website should be the search bar. If we take the example of Amazon, the first thing you see when you access their website is the search bar. This is perfect for when you’re browsing for different products and want to find a large array of them. Searching for an item is much more comfortable than browsing through the entire selection in order to find it. Thus, it makes sense that our first reaction is to go straight to the search bar. If you want to make it easier for your customers, place it in plain sight.
3. Use Quality Photographs
Whenever people buy things online, they buy them relying solely on the visual aspect, since they’re unable to touch the product or try it on. This is why you should make sure that what they see is going to persuade them to hit the buy button. First of all, make sure the photos are high-quality. Second of all, don’t only use one photo per product. Add photos from multiple angles, or even create a video if you can. The way you arrange the images is also important. So we advise you to experiment with different layouts before you choose the one that looks best.
4. Add Categories
Depending on the type of website you own and the products you sell, chances are that you’re going to need categories that can help people find items easier. Having the categories instantly visible when you open the website can clutter the space too much. Which is why we recommend a fly-out menu that pops up whenever you hover over it. This will make it much easier for your clients to find the items they’re looking for without being bothered by the menu when browsing through the website.
5. Keep the Costs Visible
Don’t you just hate it when a website charges you an extra fee when you’re about to finalize your order? If you want to avoid complaints and keep everything straightforward, make sure customers can see the final costs as soon as they access the cart.
We hope these 5 tips on ecommerce website design will help you create your own website that customers will love. If you’re interested in some ecommerce platforms that you can use or themes that will capture your customers’ attention, make sure to check out two of our previous articles that deal with these topics.
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