Nowadays, every business should have a website. Whether you have an online shop where people can purchase your products, or your website is simply informative and aims to promote your business, you’re going to want to make it as appealing as possible. Having people visit your website is great. But if you don’t manage to convert those leads into actual paying customers, your business will suffer in the long run. Today, we’re going to provide you with 5 awesome tips on how to boost online conversions and make your business a real success.
5 Tips for Boosting Online Conversions
1. Add a Return Policy
People are much more inclined to purchase products if they know they can return them and get their money back if they’re not satisfied with their quality. If you want more of your leads to turn into customers, you can include a no-questions-asked return policy no matter what they purchase. Even if some people may opt for this, you can be sure that the extra sales that you’re going to enjoy due to this policy will make up for that.
2. Use a Call to Action
Words are really important when it comes to persuading someone to take action and make a purchase. Which is why you should use catchy phrases. They might inspire people who are on the fence about buying a product to actually do something about it. Phrases such as “grab one for yourself now”, “snag it on sale”, or “don’t hesitate and reserve yours” could encourage more people to become customers.
3. Mention the Benefits
The mistake a lot of people make when describing their products is listing their characteristics and not their benefits. There’s no denying that it’s important to inform your potential customers about the characteristics of a product. Still, what you have to understand is that most customers are not interested in this. They’re more interested in finding out exactly how what you’re selling is going to help them.
4. Add a Video
People respond well to visual stimuli. Which is why your website should also contain a video, ideally about the person(s) behind the brand. Most often than not, customers feel drawn to a business when they know more about the person who created it. Consequently, if you want to add a face to your brand, you can shoot a video and upload it on your website. This can contain anything from you talking about how you came up with the idea for the business, to a compilation of clips showing your team working and interacting with each other.
5. Include Recommendations of Other Products
If you’ve ever shopped online, then you know that whenever you view a product, the recommended products list tempts you to take a look at some other types of products as well. This is a great way to keep leads as engaged as possible, until they finally turn into customers. Provide them with recommendations of other products you think they might like based on their searches.
We hope these 5 tips for boosting online conversions will help you turn leads into paying customers in no time.
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