Wherever you look on social media, brands are doing the same thing – launching successful social media campaigns. But whether it’s contests or other types of campaigns, the reason is always the same. They are attempting to increase brand awareness and to get more customers to engage. If that’s your goal as well, we sought out the help of a few experts to show us how to carry out successful social media campaigns.
1. Select Your Social Networks Wisely | Juliet Carnoy
When you decide to initiate a social media campaign and set a goal for it, it’s also crucial to select the appropriate channels on which to distribute it. They will be the same channels on which you will be collecting customer content. The important thing to remember here is that these are the channels that reflect your target audience. Therefore, not all of them may be appropriate for your business.
For example, if your business addresses the elderly, Instagram might not be your social media of choice. Hardly any elders are on there. Break down social media platforms and decide accordingly.
Juliet Carnoy is a Marketing Manager at Pixlee, and you can find more of her on her Twitter account.
2. Never Stop Reevaluating Your Strategy | Scott Langdon
When it comes to successful social media campaigns, you can never turn off the lights and go home. In other words, you cannot set up a strategy and then let it unfold permanently. You constantly have to reevaluate it because social media is a live entity. It changes and evolves continuously. Therefore, if you are not part of these changes, you will be left behind, and all your efforts will have been in vain. What’s trending right now? Cat videos? Christmas recipes? A new fashion trend? A challenge? Get on board!
Scott Langdon is the Managing Partner of HigherVisibility, and you can find more advice from him on his Twitter feed.
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3. Choose the Right Time | Deep Patel
One way to make sure that your content reaches its maximum potential is to post it at the right time. Deep Patel, the author of A Paperboy’s Fable: The 11 Principles of Success, teaches that the time of its release has a lot to say about the content’s visibility. Think about your target audience, what are its preferences and habits, as well as the social media platform used to post the content on.
All social media platforms have an algorithm which ranks the content depending on how likely the users are to engage with it. If you release the content at just the right moment when your users are most likely to see it, its performance will be organically boosted.
In conclusion, when it comes to successful social media campaigns, you have to think about it this way. All your audience and customer base are on social media. Everybody has at least one account one at least one social network. Therefore, as an entrepreneur, your presence has to be heard there as well. Not only that, but you need to be successful as well.