Believe it or not, even in the digital age there are some businesses who do social media wrong. Especially when it comes to marketing. They know they must have an online presence, but they don’t exactly know what that entails or how to do it. Social media has to be affordable and effective. When performed in a correct manner, it’s supposed to help your business grow and gain more customers. Here are three experts providing social media marketing tips.
1. Automation Is the Key to Consistency | Jonathan Long
Jonathan Long is the man who founded Market Domination Media, the famous online marketing agency. Therefore, when he gives a piece of advice, we’d all better listen. A great piece of knowledge he has to share is for you to use automation when it comes to social media marketing because it leads to consistency. You can use a special piece of software that allows you to plan and schedule all your posts in advance. In this way, you will have a lot more time on your hands to respond to people who wrote to you and interact with them in an organic way.
2. Post Unpopular Content as Well | Timothy Sykes
Unpopular content means posts that will not garner as much attention in likes, shares, pins, retweets, and so on as the rest of the content that you post. However, this doesn’t mean you have to stay away from it actively. Examples of such material include charity posts, testimonials, very important blog posts, and press features. They might not attract as much attention from your followers or clients, but they will surely build your company’s foundation.
Timothy Sykes is a penny stock expert, trader, and entrepreneur. He has been invited to speak at Harvard and was featured on CNBC, Fox News, and CNN. Find more of him and his social media marketing tips on his Twitter.
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3. Share Your Unique Perspective | Kelsey Humphreys
Even though it’s not necessarily what you, as a young entrepreneur might want to hear, in this day and age, Kelsey Humphreys say that every single market out there is a saturated one already. The truth is she might be right. Whatever you might have thought of doing as a business solution, someone has probably thought about it before. Most likely some of them are already in your own zip code. So, what do you do? Provide your take on it.
Share your unique perspective with the world and use social media while doing it. It’s the perfect venue for letting people know why they should be choosing your business instead of the tens or even hundreds that are already established. What are your bringing to the market? What new angle have you seen that no one else has noticed? What does your personal brand have that no one else has?
Find more of Kelsey Humphreys on her Twitter account.
As stated in the beginning, there is no point in taking social media for granted, even in this day and age. If you own a business, you have to learn how to handle it, so that you can do it correctly. It is only in this way that social media will be able to help your business develop on every level. Start with the three social media marketing tips we have provided here.