Nowadays, we tend to rely so much on internet communication and social media that sending someone an SMS rarely happens. This can make one wonder if SMS promotions are still effective. The answer is yes, as a business owner, you can still rely on SMS promotions to bring you new customers and keep people interested in your brand. As opposed to calling, texting is much more appreciated by most clients. Today, we’re going to tell you all about 4 tips that can help you make the most of your SMS promotions.
Customers appreciate when you take the time to send them an SMS that is just for them and that includes promotions that they would enjoy, based on their previous purchases.
4 Tips to Create Awesome SMS Promotions
1. Be Specific
Whenever you want to tell someone about a promotion, the first thing you should avoid is being too vague about it. Try to stay away from phrases such as “great deals” or “amazing discounts”. Instead, say precisely what you mean by that. For instance, you can try something like “Only tomorrow, we offer 40% off all of our products.” As you may have noticed, we also included the time frame for this promotion. That’s because people should know when exactly they can benefit from it. Basically, you have to devise a text that includes all the relevant information and that will tell your customers what they can expect and when.
2. Use Call-to-Action
Call-to-action always appeals to customers more than just a simple SMS. That’s because it makes them more engaged and active, which is precisely what you want. If there’s additional information that can’t fit in an SMS, you can add a “Click here” button. That will take them to a certain page or a video that can tell them more about your promotion. Or you can include a “Show this text” button to encourage your customers to present the SMS in order to get a discount. Of course, you can also go for the timeless “Buy now” button. This one will take them straight to the desired product.
3. Personalize the Texts
Customers appreciate when you take the time to send them an SMS that is just for them and that includes promotions that they would enjoy, based on their previous purchases. You can use their purchase history to offer promotions that you think they would be happy to take advantage of. For instance, let’s say you have a customer that buys a certain product on a regular basis. Just around the time when he or she does that, you can send them an SMS offering a discount for that exact product. They will find this promotion extremely relevant and will love your brand even more.
4. Avoid Spamming
As much as people appreciate a great promotion, spamming their inbox with texts is never a good idea. You want to use SMS promotions as often as it takes to keep them interested and make sure they don’t forget about your brand. In order to achieve this, sending an SMS twice a month is more than enough and will prove to be effective.
We hope today’s guide has managed to convince you that SMS promotions are still effective, if you take the time to use them right. Remember to follow the 4 tips above whenever you want to send a relevant promotional text to your customers.
Image Source: here.