More and more businesses are taking to Twitter nowadays to become visible and win more customers. Not only that, but many of them are paying for Twitter ads to help them gain more followers faster. Relying solely on organic followers might slow down the development process of your business. Which is why paid Twitter ads are worth considering. They’ll let more people know about your business and what you can offer them. Today, we’re going to take you through the main steps of setting up an ad campaign on Twitter with this Twitter advertising guide.
How to Set Up Twitter Ads
1. Choose the Kind of Ad You Want
Twitter Ads is a great way for potential customers to learn about you, even if they haven’t followed your account yet. There’s more than one type of ad out there. Thus, the first step you have to consider is choosing the right one for you. The three main types of Twitter ads are: Promoted Tweets, Promoted Accounts, and Promoted Trends. Before you make your choice, you should keep in mind the goals that you have and the amount of money you’re willing to invest.
Promoted Tweets will show some of your tweets in people’s streams or in their searches. Promoted Accounts will show the name of your account under “Who to Follow”. Finally, Promoted Trends allows you to access certain hashtags and topics that are trending. You can also see the people who created them, and possibly start your own trends on Twitter.
2. Choose the People You Want to Target
After deciding on which of these options is right for you, you’ll also have to think of the target audience for your ads. Most likely, your business is targeted to a specific group, be it related to age, gender, location, and so on. Which is why you can choose the geographical area you want your ad to run in, the language of the ad, the kind of device people will be able to see it on, and many other such filters. You can also target individual Twitter accounts that you know have the same interests as you. Or you can cater to people who search for specific hashtags.
3. Think of Your Budget
The great thing about Twitter ads is the fact that you can set a specific budget that you can’t afford to go over. This can be either a daily one, or one for the entire campaign. If you choose to promote your account, Twitter will also advise you on how high your bid should be according to the campaign and how much other users are paying. In terms of Twitter ads cost, you should know that a new follower costs between $0.01 and $1.25.
If you want to promote your tweets, you can do that with old ones, or choose to write a tweet on the spot. This is one of the best kinds of Twitter ads. That’s because it gives you creative freedom to tweet about whatever you want. For every tweet click, you’ll have to pay between $0.01 and $0.75.
We hope this fast and easy guide to Twitter ads has convinced you that you should give your business a boost by promoting it on Twitter.
Image Source: here.