According to the statistics, more than 50% of the people who are working in the U.S. are involved in a small business. This is a huge percentage, and due to this situation, there has been a boom of online tools to help young entrepreneurs. Today we are going to focus our attention on a couple of online marketing tools for small business and how can they help you.
Online Marketing Tools for Small Business that Come in Handy
1. Answer the Public
Even though the name of this tool may sound weird, it’s extremely useful for people who work in a small business. It’s useful for showing you what topics and questions are on the Internet according to the keywords you need. Further on, you can answer people’s queries with your content and future articles. Eventually, Google will help you rank up in the search results if you’ve offered relevant information.
Did you know that over 80% of the B2C and B2B companies rely on email marketing? For this reason, MailChimp is a good idea for your small business. Over 12 million people are using this tool for online marketing. Moreover, it offers a free plan for businesses with less than 2,000 subscribers or people who send less than 12,000 emails each month.
3. Open Site Explorer
When you’re trying to build your domain authority, it’s essential to understand your own link profile, as well as that of your competitors. Luckily, Open Site Explorer is one of the best online marketing tools for small business ventures and it’s useful for this task. One of the main advantages is that you can copy and paste any URL of your competitors and see what sites link to them.
Yet another handy tool when it comes to online marketing is Portent. But why should you use it? One argument could be the fact that it allows you to use unique content ideas that can be later shared. You just click on a button and Portent offers you some very interesting content titles.
You might have probably heard before of this great online marketing tool since it’s quite popular. It’s a top option if you need a marketing, sales, and CRM solution. Choose it if you need some help with your website, social media, SEO, blogging, landing pages, lead management, etc. There are a plethora of features which you can find on their official page.
6. Screaming Frog
And we end up our list of online marketing tools for small business ventures with another funny name: Screaming Frog. This tool is designed to help you crawl up to 500 pages (the free version). You can find broken links, find pages without metadata, duplicate content, etc.
The online marketing tools mentioned above are great options if you want to keep track of everything that happens online with your business. They’re not difficult to use and there are already millions of people using them, which guarantees their utility and quality. While most of them have free versions, it’s worth considering to pay for improved packages as well.
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