Whether you are a beginner or a pro when it comes to online marketing, you should always strive to surround yourself with other online marketing experts. That is actually a very easy thing to do, seeing as there are countless out there who are just waiting to shower you with advice. We’ve rounded up just a few of them in our article. Check them out!
1. Neil Patel
If you haven’t heard of Neil Patel so far, you’ve either literally went into the business of online marketing yesterday, or you should reconsider and try something else instead. Neil Patel is the guru himself, one of the best ten online marketing experts in the world. His client list includes Amazon, NBC, HP, GM, and Viacom. Here’s a quote from him.
“Don’t expect things to be handed to you or for doors to open up when you want them to. You have to be a go-getter, and if you aren’t one, you better learn how to become one.”
2. Avinash Kaushik
Avinash is a bit of a guru himself when it comes to digital marketing and Google. He teaches marketers everything they need to know about data analytics. Therefore, if you have questions in this regard, he is your guy. Avinash founded and is the CEO of Market Motive. He has also written two books which have become best-sellers and which you might want to check out. The books are called Web Analytics: An Hour a Day and Web Analytics 2.0.
Here is a quote from Avinash.
“Data is important. I believe it can help drive your business strategy smartly. But, a data-first strategy, defined as above, is nuts. It will only slow down your progress and allow your competitors to crush you like a bug (even if you are a top player in your market today.) You should reject data-first. You should accept data-with strategies.”
Find him on his blog, which is called Occam’s Razor.
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3. Melissa Mackey
Melissa has been a marketer longer than you and I have probably even known marketing was a thing. Since 1988, that is. She has also been practicing PPC since 2002. Therefore, you just know she’s got a wealth of knowledge she’s ready to share with the world. Right now, Melissa is the Search Supervisor at gyro, which just so happens to be the biggest independent B2B agency on the planet. You know, if you weren’t already highly impressed with her.
Here’s what she has to say.
“I do this as well — at a minimum, I’ll visit competitor landing pages and take screenshots to share with our clients. Often, we get ideas from competitor landing pages — or at least we learn what not to do.”
Find more of Melissa on her blog, Beyond the Paid.
Our three online marketing experts, Neil Patel, Melissa Mackey, and Avinash Kaushik always get the best results for their clients, have been around longer than anyone else, and have the respect and trust of the industry. These are just a few of the qualities and criteria that make their advice so valuable.