Murray Newlands on How a Chatbot Can Help Your Business Do More - Growth Freaks

Murray Newlands on How a Chatbot Can Help Your Business Do More

illustration of a chatbot

A chatbot is a program that can have a conversation either via textual or auditory methods. It successfully simulates human interaction, which is why a lot of businesses tend to use it for their information acquisition or customer service departments. Using a chatbot can brings plenty of benefits, and today, we thought we would talk a bit about them by looking at the tips and tricks provided by Murray Newlands, business advisor, entrepreneur, speaker, and investor, who wrote the book “Online Marketing: A User’s Manual”. Let’s see what he has to say about the benefits of using a chatbot!

How Can You Do More by Using a Chatbot: Murray Newlands Weighs In

It Makes Things Easier

One of the main benefits of using a chatbot is that you’ll get to increase your productivity. That’s because, as Newlands mentions, automation makes things easier. Still, he does warn against using technologies that the customers aren’t ready for. As long as you’re knowledgeable regarding the technology you’re using, and the customers are comfortable with it, chatbots will definitely help you simplify things.

It Covers a Lot of Tasks

Chatbots aren’t just for customer service. Click to Tweet
They can help you with influencer marketing campaigns, you can use them to buy tickets, shop, and so on. You can also attract new customers and motivate old ones to keep buying from you, all the while relying less and less on human intervention. Newlands explains chatbots are becoming more advanced as we speak, due to the technological developments of artificial intelligence. This means bots might end up helping your business with other tasks as well. In turn, this will increase your productivity.

You Can Adapt It According to the Customers’ Needs

One of the things Newlands wishes people would do is think more about their chatbot approach before using it to interact with customers. If it ends up bringing you negative publicity, it’s quite hard to get over that. Luckily, you can adapt the chatbot as you wish, keeping in mind the preferences and needs of your customers. There are a few characteristics of a chatbot conversation that you should keep in mind. These are: interactive, time-saving, engaging, and specific. Customers expect you to be efficient and not waste their time.

You Can Combine It with Human Interaction

Not everyone is comfortable interacting with a chatbot. Some customers expect a conversation with an actual human being, and you should be able to provide them with that. Newlands has the perfect solution to this issue. It implies including a button in the chatbot window that customers can click on if they want to talk to a real person. That way, the chatbot can solve most of the issues. At the same time, customers still get the option to have a conversation with a human being, if they feel the need to.

These are just a couple of the ways in which a chatbot can make your business better and more successful. If you’ve never used a chatbot before, we advise you to start as soon as possible. You won’t regret it!

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Author: Amanda Knowles

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