Pinterest has become the new trend when it comes to online marketing. It’s basically a virtual board where you can pin your favorite images or videos. Today we are going to have a look at how to use Pinterest for your business.
How to Use Pinterest for Your Business in a Smart Manner
1. Tell a Story
Just like with other marketing environments, you need to tell a story to attract people. Mitch Meyerson has a huge experience in the field, being a speaker, consultant, and an author. He has also written 11 books about marketing, so he knows what are the best tips for using Pinterest. In his opinion, you should create a story in a visually interesting way.
2. Share Relatable Images
If you want to know how to use Pinterest for your business in the best way, you need to think differently. Adam Toren explains that this social platform works differently than Facebook or Twitter, for example. Through his experience as a mentor, advisor, and serial entrepreneur, Toren says users tend to re-pin what they identify with. As such, it’s better to share images people can relate to.
3. Take Care of Percentages
Karen Tiber Leland is an author, as well as the president of Sterling Marketing Group. She helps both executives and entrepreneurs to get their business running. As such, she says that there is a rule of percentages you should follow:
- 40% – motivational and inspiring posts;
- 40% – instructional/educational posts;
- 20% – specific posts about your brand (profiles, contests, specials).
Consequently, you should set a good plan beforehand and stick to it when it comes to posting.
4. Optimize the Pins
Keep in mind that your goal is to make people see your pins and share them. You can achieve this goal by optimizing the pins you have. Bhavik Sarkhedi is passionate about writing on business. He is particularly famous for having written The Weak Point Dealer. Through his experience, he claims that it’s essential for you to learn how to optimize your pins. Here you have a couple of steps to do that:
- Use keywords for descriptions, images, titles;
- Use a call-to-pin;
- Share pins in your newsletter;
- Add a “Pin It” button to the images;
- Post content at the right time;
- Connect the Pinterest account to other social media accounts, such as Twitter, Facebook, and others.
5. Include Item Prices
Kathleen Davis has a huge experience in the business. She currently works as a Senior Editor and has an important tip to add for people who want to know how to use Pinterest for your business. According to her, it’s important to include item prices. As it seems, users are more likely to re-pin or to access your account more if you offer them concrete information.
It’s not hard to learn how to use Pinterest for your business, but it can take a while if you do some research. Luckily, the entrepreneurs above synthesized a lot of steps they followed in their huge experience. Just try them out and see what results you will obtain.
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