If you have ever opened up YouTube, then I am certain you have seen dozens of videos called “vlogs”. They are everywhere and have become very popular. What are they? Why are they used? We are going to answer all those questions and more today!
A Bit about Vlogging?
At first glance, “vlogging” just seems like a play on the word “blogging”, but it is so much more than that. All of us have a read a blog at some point in our lives. Blogs are usually posts that are written by various users and are used to talk about personal lives, products, stories, and just general information.
Vlogging takes the concept of blogging and puts it into a video format. Doing this adds visual and audio elements that blogs simply do not have. Now that we have defined what vlogging is, let’s take at some easy ways to do it.
How to Start Vlogging
To begin vlogging, you are going to need a couple of things.
1. Either a camera that can record video or a phone that can record video.
Luckily, technology like this is so easy to get nowadays. Every recent smartphone has everything you need to start filming. If you want to purchase more expensive and dedicated equipment, this can definitely add quality to your professional look.
2. A common theme or concept for your videos
Some might argue that your videos can be completely random and still be successful, but you will gain more dedicated followers if you can give them something reliable and steady. Give them something that will keep them coming back for more. Niche markets and audiences are very important in today’s business climate, make sure you can reach and the right one!
3. Be Yourself
Most of the time, vlogs are a window into your life. People follow you and watch your videos because they enjoy the personality and content that you put out. So be honest! Everybody like a genuine personality, so don’t try to be something you’re not.
Vlogging is a great way to improve your business and client base. The primary reason for this is: Vlogging puts a face on your brand. Businesses rely on relationships, and clients will feel a stronger connection to you and your business if they can see a face. Having that connection will create more dedicated followers/clients. This also helps with credibility. Some people feel that seeing an actual face is more real and reliable than just having text. This ties back to our third tip: BE YOURSELF. This is so important!
Time to Vlog!
We’ve looked at how to start vlogging and the things you will need to start. We’ve also looked at the possible benefits of vlogging. Now its time for you to start vlogging! Pull out your phone and go start! Let us know how you vlog!