Starting an online magazine is not that hard. However, there might be some steps that are a challenge for most people. Today we are going to see how to start an online magazine in a couple of simplified steps.
How to Start an Online Magazine Step by Step
1. Identify Your Niche
One of the first things you need to do is to decide who are you going to address. Some niches are more profitable than others, but the rule of thumb here is to start a magazine on a topic you’re passionate about. If you don’t want to do that, there are also some interesting tool which you can use, such as Google Keyword Planner.
2. Identify Monetization Options
This may not be important for you if you’re not looking to get money out of the magazine. But if you do, you should start thinking about advertising mediums that are relevant. One option is to distribute for free and get money by selling services, coaching, products, apps, ad space, etc. Think in perspective: what other opportunities you will have later on?
3. Who Is Your Target Audience?
Who is going to buy and read the magazine? This is another important step in learning how to start an online magazine. Where is your audience and how will you reach it? For instance, you can use a free platform, such as the Apple Store or Kindle. Any marketing plan you decide to follow relies on the audience. Don’t forget about the top social media apps either.
4. Do You Have a Team?
Another thing to keep in mind when thinking how to start an online magazine is whether you can do it alone. Maybe you can start alone, but in time, as the magazine grows, you may need some more help. It will be hard to handle the necessary logistics by yourself, so think how many people you could use. Obviously, you should set the content plans according to your own possibilities.
5. Exclusively Your Content or Guest Content
Some people choose to host only guest content in their magazines. They contact writers, reporters and publish their materials. Others prefer to publish articles written by their own team. One compromise would be to publish from both areas, but this is only your decision. There are plenty of writers out there available for writing on your topic, so consider that as well.
6. Offer Something
People love to be offered freebies. This is a great idea if you’re only just beginning with your magazine. For example, if you are in the coaching field, you can offer exclusive tips for those who subscribe to the magazine. If you’re a developer, give away free tools to the followers. This will make them stay with you for a longer period.
Finally, these are some simple steps that help you learn how to start an online magazine. Of course, this isn’t everything you need to do, but it’s a good start if you’re a beginner and don’t know where to go first. Choose your niche, think of monetization options and bring relevant content to the market.
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