Facebook is the most important social media tool nowadays. Besides being used for setting up a brand, it’s also helpful in making money. Whether it’s Facebook analytics, ads or other strategies, you need to know how to use it. Today we will learn how to make money with Facebook in a couple of simple strategies.
How to Make Money with Facebook 101
1. PPC Strategy
The PPC model (pay per click) is a very popular one. It consists of you, as a site owner, being paid whenever a visitor clicks on an ad. Though it relies mostly on a website, you can use Facebook to link people to the address. Your goal is to get the visitor redirected to the product or the site you are advertising. This advice comes from Martin Zwiling, who is a blogger, author, tech professional and a veteran in startup mentoring. However, with his vast experience, he explains that it’s not something that will make you rich quick. Still, it’s a good way of supplementing your income.
2. Live Product Launches
The live video feature is a relatively new addition to the social platform. However, there are plenty of people who are using it. If you own a company, you need to create its own page. From there, you can live stream whenever something important happens, such as a product launch. People will be interested in seeing and finding out all the details first hand. Rachel Perlmutter explains to us how to make money with Facebook by using the live feature. As a cofounder of The Art of Online Marketing, Rachel says that even though this strategy isn’t bringing you money, you can offer discounts for people who watched your live. Finally, this will bring you more customers, so more money.
3. Promote Affiliate Products
Regardless of the industry you’re working in, you can promote some great products. You can seal some deals with other companies or manufacturers, for instance. Thomas Smale is the founder of FE International, having a huge experience in the business field. He also talks about the Amazon Associate program, for instance. You can promote their products and earn some commissions from them. And thankfully, there are plenty of products on Amazon to choose from.
4. Use Engagement Ads
If you want to know how to make money with Facebook, another great way is to use engagement ads. These ads are great for keeping users inside the social network. This means that whenever someone clicks an ad you placed there, they will arrive to a Facebook page, not an external one. Amy Porterfield underlines the importance of this strategy. She is the co-author of a book named Facebook Marketing All-in-One for Dummies, a speaker, and a trainer. According to her, engagement ads help you gain new followers, especially if you choose a relevant audience. This only translates to more customers for your product or service.
The four strategies mentioned above are useful for young entrepreneurs and people who want to boost their business. However, you can use some of them even as an individual if you have a website you want to promote. Of course, there are plenty other tricks, but these are a good start for anyone who wants to learn how to make money with Facebook.
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