In a world where marketing is everything, it’s essential for you to create a proper brand for your company. However, this step is not as easy as it may seem. For this reason, today we’re presenting you some advice from experts in the field on how to create a brand.
How to Create a Brand – Tips and Tricks
1. Be Yourself
Kelsey Humphreys is an entrepreneur who works in the media field, as well as an author and a journalist. She has also written an amazing bestseller called Go Solo and through her vast experience, she’s helping us understand better how to create a brand. She gives as an example Charlamagne The God, who is a controversial TV and radio personality. According to her, an important thing he did in creating his brand was to stay true to himself. People feel when you’re lying and pretending, so create a brand that reflects your company’s true beliefs.
2. Build an Online Platform
Whether you choose it to be on Facebook, Twitter, Instagram, YouTube or anything else, it’s important to have a solid online platform. Jeff Bullas is a marketing expert and an entrepreneur, having been featured in Forbes, The New York Times, The Huffington Post and so on. He says that this is one of the most important steps you need to take. Moreover, he claims you don’t have to wait until you have a perfect style or strategy. Just start writing and posting.
3. Be Consistent
John Rampton is a startup enthusiast, an online marketing expert, as well as an entrepreneur and investor. He was named #3 in the Top 50 Online Influencers in the World by the Entrepreneur Magazine, which says a lot. According to him, an important thing to remember when learning how to create a brand is to be consistent. Don’t change your name or logo every three days. It’s already hard to attract people’s attention, so you shouldn’t confuse them with various logos or brands.
4. Identify the Target
You can’t do anything serious until you know who you’re talking to. Jayson DeMers is the CEO and founder of AudienceBloom, which is an SEO agency based in Seattle. Through his great experience in the field, he says that it’s important to set and respect a target. Children’s needs are not the same with those of grown-ups for instance. Make sure it’s clear who you’re addressing and why.
5. Use Humor
Scott Langdon has more than 13 years of experience with Internet marketing. He is also a managing partner of the company Higher Visibility and the expert to bring us the last advice today. According to him, it’s essential to use humor, at least from time to time. This will keep people engaged and curious to see what you’re going to post next. As such, they will become loyal brand followers.
It’s easy to create a brand when you’re an expert in marketing, we know. However, even if you’re a beginner, you can follow the tips above on how to create a brand and grow your online community. Remember that a brand takes some time to develop, so be patient.
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