We all know by now that referrals are the most effective way of marketing yourself. However, it can be awkward sometimes to ask for it. Most people don’t ask for them because they are afraid of seeming pushy or desperate. For this reason, today we will show you what professionals say on how to ask for referrals without creating an embarrassing situation.
How to Ask for Referrals without Being Pushy
Though it may seem counterintuitive, the best solution is to ask your customers directly. Most of them will appreciate the honesty and they might go extra with your referral. Whether you ask in person, through an email or you mention it at the bottom of the invoice, it’s good to explain why you do it and back it up with a good service or product. Or at least this is what John Rampton advises us to do. And we must believe him since he is an entrepreneur, investor, startup enthusiast and an online marketing guru.
2. Don’t Generalize
People tend not to consider a generalizing question as serious as one that is to the point. Don’t babble and talk very abstractly. For example, don’t say “If someone were to give me a referral, I might help him”. Instead, say something like “If you as a customer wish to leave a referral, I can help you with…”. This might convince them better than a general offer or a promise, as Ivan Misner claims. He is the founder and the CVO (Chief Visionary Officer) of BNI, so he has had plenty of experience with referrals.
3. Be Confident
Most people think it will be embarrassing because they are asking the customer for a favor. However, think of it this way: you offered the customer value and a good service. Why not ask him to help you back? Barry Farber, who has written 11 books about management, sale, and peak performance, says that this is the right way to think about referrals. In fact, you are helping them and their friends with the problem they have.
4. Choose the Best Moment
An important tip on how to ask for referrals without it being embarrassing is to choose the right timing. The best time to ask is after you presented the customer or the partner your offer. Describe how can you help them, why and how much it will cost. After you find a solution that is good for both of you, the other person will be grateful for you helping them. Dan S. Kennedy believes this is the perfect moment to ask. And you should believe hi since he is an author, a consultant, business coach and strategic advisor.
Some key points that help you learn how to ask for referrals without looking needy are being confident in yourself and asking a question to the point. Be honest about what you need and choose the right time. A psychological trick is asking people for referrals after you helped them with something. Most likely, they will feel bad to turn you down, so you can get what you want.
Image from depositphotos.com.