One of the biggest and ever ongoing debates in our industry is whether social media can actually help SEO or not. We believe it does and have prepared a short but conclusive article on how social media helps SEO. This is a list of all the ways in which you can and should use it yourself.
1. Potential for Numerous Links
The equation here really is simple. The more people see your link on social media, the more opportunities there are for them to click on your link and visit your website. The venue isn’t really all that important. It can be either Twitter, Facebook or Pinterest. If your content is top notch and it has a lot of traction on social media, then you will most likely get links from other sites.
2. Create an Audience for Yourself
The good, old days when people would bustle at your door just to see what you had for sale are gone. Now you have to make them come. In other words, it doesn’t suffice just to put a product on the market. You have to find its audience. And where can you find people? On social media. Facebook alone, for example, has over two billion users.
Therefore, it will be easy to build yourself a web presence. Apart from that, you should know that click-through rates may have an impact on rankings in the search engine. Marketing in the social media will help you build awareness around your brand as well as your audience. In this way, you can up the numbers of clicks as far your brand content in the search results is concerned. This is how social media helps SEO.
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3. Don’t Forget About YouTube
Even though when most people think about social media, their mind goes straight to Facebook, Twitter, and Instagram, you should not let YouTube slip your focus at all. It is, in fact, the second largest search engine in the world after Google itself. Evidently, most of the searches have very low commercial intent.
However, that’s not the point here. You’re not selling directly on YouTube. Instead, you can make promotional videos for your brand, content, products or services. These can turn into links. Therefore, your videos have a chance of ranking in the SERPs in an organic fashion.
Still, there are some conditions to this, as follows.
- The audience that you target has to be on social media.
- The same audience has to know about, care about, and be involved in your content.
Here’s a trick. Most of the times, people who use social media are more about the fun than anything else. Therefore, a good idea would be to try and create humorous content or something that is pleasing to the eye. Don’t get too serious about it. A long and dull presentation of your products will not earn you any links. Be creative, funny, and hip.
The main question that is on everyone’s mind right now is not how social media helps SEO. We’ve already seen that. Instead, we’re all wondering if Google will ever introduce more signals from social media into its algorithm for ranking. What do you think? Let us know in the comment section below.