Have you ever heard of growth hacking? If you are a marketer or have a startup, you surely have. Or you might just be very knowledgeable, in which case we salute you. The father of this term is Sean Ellis, who invented it back in 2010.
A growth hacker is a person who focuses mainly on growth. His or her goal is to come up with or use existing scalable strategies for development. In laymen’s terms, a growth hacker is typically a marketer who is also skilled in coding, thusly encompassing the best of both worlds.
If you aspire to be one yourself, here are ten fantastic growth hacking influencers which you should start following on Twitter now. We’ve also added a quote from each of them so that you have an added incentive to turn into their Twitter channels now.
‘Start building SEO and optimizing your website for conversions from the get-go. SEO is a long term play and Google, being the billboard of the internet, is your best friend. So what does that mean? Put up as much relevant content as possible. It’s hard work, but you can become a thought leader in your space. If you’re not using customized landing pages off for your SEM/FB ads, you’re burning money.’
‘Before anything else, identify your ideal customer.’
3. Sean Ellis
‘For meaningful growth, startups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don’t figure it out quickly, they will go out of business.’
4. Nilan Peiris
‘The product we build is an outcome of the people we hire and the decisions they choose to make. Product = People.’
5. Jon Miller
Marketing success only comes from rigorously tying activities to revenue; otherwise, marketing will always be perceived as a cost center.’
‘People need to understand the why before the what. Why are failures a big part of the process? Why does it take longer to get results for one thing over another? Why is this the most important area to focus on?’
‘A marketer having a bad product is like bringing a knife to a gun fight.’
8. Morgan Brown
‘Growth hacking is a methodology that leverages strategies aimed at unlocking growth at scale. Growth isn’t free. It always has a cost.’
‘The best thing about growth hacking is when you hit a huge win. I think it’s comparable to gold mining. It takes a good team, tons of effort and testing, but when you find that big nugget, it’s exhilarating.’
10. Lincoln Murphy
‘Building an app might be simple, but building a startup is not. Often, the companies that struggle are the ones that bypass finding an ideal customer and market.’
Here are our top 10 growth hacking influencers. So, what are you waiting for? Go follow them on Twitter right now!
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