Whether you are just starting your company, or you’ve already been in business for a while, raising funds through campaigns is a great way to get the money you need for your next project. However, a fundraising campaign requires a lot more planning than you’d think. So if you want it to be a real success, then you have to pay a lot of attention to every step you have to take to accomplish your final goal – raising money. Today, we are going to be showing you the basics of creating a fundraising campaign plan. Let’s have a look!
Fundraising Campaign Plan – 5 Easy Steps
1. What Are Your Goals?
In order to attract donors, you should have a clear goal. That is to say, the people contributing should know what they’re supporting and how you’re going to use their money. This goal is the backbone of your fundraising campaign plan, which means that it is what will draw people in. If you know how to create a compelling case, it will definitely increase your chances of raising money. Plus, this step will also help you get a clearer picture of how you should proceed next.
2. Who Can You Rely On?
The next step you should consider is who your donors could be. Do you already have people you know you can rely on? Usually, these people can be found in past donors or those who are extremely passionate about your cause. You should know that you have to establish a relationship and communicate constantly with these people. After all, they are the ones who can inspire others to join in and support your cause.
3. Who Could Be a Potential Donor?
Even though you have a list of people you know will donate, one of the most important steps of a fundraising campaign plan is to find new donors. In order to do that, you have to go back to your cause again. Then, find all sorts of business professionals, companies, volunteers, philanthropists, and so on, that are even remotely interested in or related to that cause. You have to be really thorough with your search. You never know who might want to support you in the end.
4. What Is the Timeline I Want to Follow?
After you’ve established your cause and thought about who is going to support it, you have to get practical and think about the timeline of the entire campaign. From when it will start, to what the main events you want to schedule are, to when it will end. Even though unexpected things will most likely happen along the way, it is good to have a plan to stick to as much as you can. Making changes should only happen when necessary.
5. Is Everything Going According to the Plan?
Depending on the length of your fundraising campaign, you will want to keep close track of whether you are progressing according to plan. To that purpose, it might be a good idea to set some smaller goals and milestones that you have to cross. That way, you can be sure you are one step closer to the final goal every time you look back at your progress.
With only these 5 easy steps, you can start drafting your own fundraising campaign plan right now and collect the money you need to help your cause. Good luck!
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