If you’ve just opened a business and don’t feel like paying money on advertising just yet, you should know that there are places where you can use free online ads. These ads can work just as well as paid ones, which makes them perfect for beginner business owners. In today’s guide, we’re going to talk about the best ways in which you can promote your business via free online ads.
Using Free Online Ads for Business Promotion: A Brief Guide
1. Use Google
One of the easiest ways in which you can get some visibility for your business online is by using Google. Google allows you to put your business on their place listings. That way, whenever someone looks for it on Google, this listing will show up first. All you need to do to get on Google places is to create a Google account (if you don’t already have one) and then click on “list your business”. This will take you to a page where you’ll have to create your business profile. We urge you to pay attention to the keywords you use in the description, since they determine how fast people will find you on Google.
2. Use Social Media
Social media is another powerful tool for business promotion. While most social media platforms offer paid advertisement as well, you can look into their free options and discover ways to promote your business on a budget. For example, just opening a Facebook page for your business can serve as a great ad for your brand. You can also create business accounts on free online advertising sites such as Pinterest, Twitter, Yelp, and LinkedIn. Not to mention becoming active on WikiHow (where you can teach people how to do different things) or on Yahoo Answers.
3. Use Craigslist
Craigslist is becoming that place on the internet where you can look for anything at any given time. You should take advantage of that and use their free ad feature for your business. It’s true, you’re not going to get an eye-catching ad with graphics and color. Still, it will be enough for your business to become more visible online. You never know when someone is going to search for the services you provide on Craigslist. Since the main purpose of the website is to help people find products and services, we advise you to pay attention to their “gigs” section. There, you can find people looking for different types of services.
4. Use the Chamber of Commerce Website
The last tip we have for you today is something not many people consider when opening a business. Did you know that your local Chamber of Commerce website could contain a directory of all the businesses in your area? Even if not many people may stumble upon this directory, it can still increase your chances of being discovered as a local business. Check if you can get on the directory automatically. If not, contact the Chamber of Commerce and express your interest in being included.
We hope these fast and easy ways to use free online ads have convinced you that you don’t necessarily need to pay to promote your business.
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