Do you know which one of your channels bring in most of your customers? If the answer is ‘no’ or ‘I’m not really sure,’ then you’re not paying enough attention to your customer acquisition strategies. Which is a very bad idea. It’s an essential cog in the workings of any business as it’s the way to size up any driving in of customers. With that thought in mind, we decided to lend you a helping hand in the sense of these customer acquisition strategies.
1. Unopened Emails
Your target here is to try and engage the people to whom you have already sent emails but who have not opened them. The solution to this is fairly simple. Wait 48 hours and then go back and send them the same email but with a completely different subject. In this way, they won’t feel like you’re spamming them, and you might get them to open the mail this time.
2. Republish and Refresh Old Content
Here’s another easy one that ensures two things. First of all, you make sure that the content you’ve worked so hard on doesn’t sit forgotten among the many pages of your blog, website or buried among the hundreds of Facebook or Instas you post every day. Second of all, if you refresh it a bit, it’s like getting new content in a matter of seconds.
Take a piece of it that was published one or two years ago, change the date, as well as all the outdated info. Look for studies, researches, references, and statistics that may not be relevant right now.
3. Integrate with Other Products
What you want this these customer acquisition strategies, is to leverage the user base of products that you might be integrating with already. Therefore, you can offer a better experience to the user in that process.
This is how you do it. The trick is for you to find an amazing integration that can fill the gap as far as what another company has to offer. If you can, it’s best that you get the green light from that company before you start the marketing process. In this way, when you do begin, your partner can email his list of clients as well.
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4. Buy a Website and Migrate All of Its Traffic
This is a preferred tactic for a lot of people. And, if you happen to be working on a project that has a new domain, it’s bound to become your favorite as well. Here’s how to do it.
- Find a website that ranks for an entire list of long tail keywords which are relevant to you.
- Buy it.
- Migrate the content to your domain.
- Place some canonical tags which will direct to your version of whatever content is in there.
- Establish some 301 redirects which will push all the backlinks back to you.
- As of now, you get to absorb all the website’s traffic plus get an added SEO boost over all your existing content because you’ve just added all those backlinks. Enjoy!
These four customer acquisition strategies will help you expand your business and, of course, your client database. Some of them are easier to do so you can get started right now, while others require more work and even an investment. Which one do you think are best? Tell us in the comment section below.