If you’ve been a part of the business world for a while, maybe you’ve heard of crowd-sourcing. This is a technique that many companies and businesses use in order to get new ideas of things that would appeal to customers. They look at intelligence collected from the public directly. Or the public contributes to certain tasks the company has to accomplish. That company, by taking into account public opinion, also knows what to do in order to become more popular and gain loyal customers. Today, we are going to tell you everything you need to know about crowd-sourcing and how you can use it for your business.
What Is Crowd-Sourcing All About?
The name of this technique is quite suggestive of what it stands for. It is all about outsourcing a certain amount of work to a crowd that can help you deal with it. This is mostly done online. In order for you to understand exactly what crowd-sourcing is, let us provide you with one of the most relevant and famous examples of it. Everybody has heard of Wikipedia. This is a website based on crowd-sourcing. As in the owners don’t actually hire people to write the posts, but allow the public to do that.
Wikipedia probably wouldn’t have been so successful if it wasn’t for crowd-sourcing. Which explains why people think that a lot of ideas coming from different individuals ensures a higher quality of the content.
What Can I Use Crowd-Sourcing for?
1. To Get a Task Accomplished for Your Business
Let’s say you are thinking of opening a new business and you need a really nice and memorable logo. Crowd-sourcing can definitely help you. All you have to do is spread the word that you are looking for people who are able to design logos and you want them to submit their idea in a certain time frame. Don’t forget to also mention how much you’re going to pay the lucky winner. This is a great way of making sure you have plenty of options to choose from. Moreover, you don’t have to pay as much money.
2. To Raise Money for a Project
You can also use crowd-sourcing when you want to accomplish something for your audience but don’t have the money to do it. You can ask people to donate as much as they can. Also, don’t forget to include some rewards for the people who help you out. The rewards will most likely motivate them, and you can get the money to complete your project. Just look for a crowdfunding platform and you will find out everything you need to know about the process there.
3. To Break the Workload up Into Smaller Tasks
If you have a large project that you need help with, such as editing 2.000 images, you can ask people for help. Just divide the tasks according to the number of people who are willing to contribute. You will have to pay each of them a certain amount, and they will do the work much faster than only one person would have.
We hope our short yet comprehensive guide on crowd-sourcing has helped you understand the many benefits of this practice. Give it a try as soon as possible!
Image Source: here.